LISTSERV mailing list manager LISTSERV 16.0

Help for TEAM-ADA Archives


TEAM-ADA Archives

TEAM-ADA Archives


TEAM-ADA@LISTSERV.ACM.ORG


View:

Message:

[

First

|

Previous

|

Next

|

Last

]

By Topic:

[

First

|

Previous

|

Next

|

Last

]

By Author:

[

First

|

Previous

|

Next

|

Last

]

Font:

Proportional Font

LISTSERV Archives

LISTSERV Archives

TEAM-ADA Home

TEAM-ADA Home

TEAM-ADA  November 1999

TEAM-ADA November 1999

Subject:

Re: Programmer's Paradise

From:

AdaWorks <[log in to unmask]>

Reply-To:

AdaWorks <[log in to unmask]>

Date:

Tue, 16 Nov 1999 11:48:39 -0800

Content-Type:

TEXT/PLAIN

Parts/Attachments:

Parts/Attachments

TEXT/PLAIN (93 lines)

On Tue, 16 Nov 1999, Kester, Rush W. wrote:

> Perhaps the ARA should spend some money promoting the Ada industry in a way
> that is more obvious and visible (like Programmer's Paradise).

Rush,

This might be a good idea if the ARA had any money.  I am not certain
there is a budget for promoting Ada now that all the DoD funding has
disappeared.  Rather, ARA seems to have taken the approach of maintainting
a presence instead of actively developing a new following for Ada.

Those of us who have smaller companies with small annual revenue, including
companies such as RR Software, live hand to mouth.  We have very little
left for larger promotional projects.  We try to do a fair amount of this
throughout the year by taking Ada to non-Ada venues.  This year, ACT,
Aonix and Green Hills have been Ada-visible at non-Ada confereneces. DDC-I
and Rational come to Embedded Systems conference, although Rational seems
eager to hide its Ada products when they are not at an Ada conference.

OCS has been pretty good at making itself visible in some non-Ada arenas.
ICC and most other compiler publishers are usually at the annual Software
Technology Conference, once a conference hospitibable to Ada.  Sadly, STC
seems to have become anti-Ada, and we may see a deescalation of participation
there before too many more years pass.

The saddest story is probably Rational.  I know that Steve Deller and others
devoted to Ada are doing their damndest to keep the language credible within
the corporation.  Here is a company with the financial resources to make
a difference in the success of Ada in the commercial world, and they are
giving the impression of being embarrassed by their original involvement
with the language.

It is probably not too strong a statement to say that, if Rational were to
wake up to its potential from promoting Ada, if Rational management were
to understand the possibilities from publicly acknowledging its commitment
to Ada, and if they were to let Ada become more than a specialty product
for miltary applications, we might see some progress.

At present, there are too many people within Rational who are just as
anti-Ada, people who don't understand it, as there are in the rest of
the industry.  The management has essentially whimped out and accepted
a weaker technology, C++, because of its marketing power.  This is
indicative of the corporate focus on financial health instead of
technological vision.

I wonder how many people at Rational recall that Rational was founded
on a vision based on Ada.  Even those who do know that obscure fact
seem to believe that the company has now moved beyond the limited
scope of a marginal programming language.

Wouldn't it be a pleasant surprise to go to a trade show and see
Rational openly promoting its Ada products, openly demonstrating
the advantages of Ada, openly admitting that it even has such products.

I am not hopeful about this.

We need more publicity in the mainstream press.  Where are the press
releases from compiler publishers touting the use of Ada for this
or that software system?  Where is the article on the F-22 or the
upgrade to the F-16, or the Boeing 777 in ComputerWorld or other
widely read publications?

I will continue to write and, when accepted by the editors, publish
articles in some of the magazines that like my writing.  But I have
limited resources [read, time] beyond my own efforts to earn a living.
The Marketing Communications departments in the larger Ada compiler
companies do have the resources for this.  I have never seen any
articles written and placed from Aonix or Rational about successful
projects using their products.  So far, I am not seeing much in the
press at all, except what I and a few others publish from time to
time.

So, Rush, I am short on optimism that anyone will take a well-organized
set of actions to promote Ada anytime in the near future.  This is not
to denigrate the excellent efforts of volunteers such as Hal Hart, Mike
Feldman, and many others. However, if we are going to get Ada more
visibility, we need a planned approach and substantive support from
those with the deeper pockets.  Perhaps we need an ARA auxiliary in
which smaller companies can participate since ARA has essentially
shut out those Ada companies with limited financial resources. I
wonder what would happen if we were able to become associate
members of the ARA for a small fee.  Enough small companies paying
dues might be the equivalent of one or two larger ones, and the
money could be used for the promotional activities that seem to
be non-existent or invisible at present.

Richard Riehle

      P.S.  Sorry this is a "hit and run" message.  I will be leaving
            the country tomorrow and may be unable to respond to
            email as easily for the next week or so.

Top of Message | Previous Page | Permalink

Advanced Options


Options

Log In

Log In

Get Password

Get Password


Search Archives

Search Archives


Subscribe or Unsubscribe

Subscribe or Unsubscribe


Archives

December 2017
November 2017
October 2017
September 2017
June 2017
May 2017
April 2017
January 2017
December 2016
November 2016
October 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
December 2010
November 2010
October 2010
September 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
June 2007
May 2007
March 2007
February 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004
September 2004
August 2004
July 2004
June 2004
May 2004
March 2004
February 2004
January 2004
December 2003
November 2003
October 2003
September 2003
August 2003
July 2003
June 2003
May 2003
April 2003
March 2003
February 2003
January 2003
December 2002
November 2002
October 2002
September 2002
August 2002
July 2002
June 2002
May 2002
April 2002
March 2002
February 2002
December 2001
November 2001
October 2001
September 2001
August 2001
July 2001
June 2001
May 2001
April 2001
March 2001
February 2001
January 2001
December 2000
November 2000
October 2000
September 2000
August 2000
July 2000
June 2000
May 2000
April 2000
March 2000
February 2000
January 2000
December 1999
November 1999
October 1999
September 1999
August 1999
July 1999
June 1999
May 1999
April 1999
March 1999
February 1999
January 1999
December 1998
November 1998
October 1998
September 1998
August 1998
July 1998
June 1998
May 1998
April 1998
March 1998
February 1998
January 1998
December 1997
November 1997
October 1997
September 1997
August 1997
July 1997
June 1997
May 1997
April 1997
March 1997
February 1997
January 1997
December 1996
November 1996
October 1996

ATOM RSS1 RSS2



LISTSERV.ACM.ORG

Secured by F-Secure Anti-Virus CataList Email List Search Powered by the LISTSERV Email List Manager