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CHI-WEB  September 2000, Week 4

CHI-WEB September 2000, Week 4

Subject:

Summary - "smart online registration processes

From:

Fleur Levitz <[log in to unmask]>

Reply-To:

Fleur Levitz <[log in to unmask]>

Date:

Fri, 22 Sep 2000 18:20:23 -0400

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (118 lines)

This message is being cross-posted to CHI-WEB and SIGIA - L.

All,

Below is the summary to my post from the other day regarding smart
online registration processes. Thanks to all who responded!

Fleur
:::::::::::::::::::::::::::::::::
Fleur Levitz
Information Architect
AGENCY.COM >New York
[log in to unmask]
(212) 651-3766

--------------------------
www.altrec.com has a beautiful registration/checkout system.

karuna
[log in to unmask]
information architect
raremedium.losangeles
----------------------------
WHY? What's in it for the site visitor to register?

:: Also, what constitutes a "smart registration process" in
:: your opinion?

(1) The site visitor needs a good reason to register
(2) The privacy statement should be prominant
(3) The information requested should be minimal
(4) Required fields must be clearly marked
(5) "send me more mail" options should be opt in, not opt out

Kathy E.Gill
[log in to unmask]
Usability Advocate
BEST Consulting
425.202.8312 - office
425.351.0005 - cell
------------------------------
I would say a good form is a simple one. Don't ask questions that the
customer -knows- you don't need to know. A suggestion I think you could
consider also is to separate different type of information into
different pages. For example, the address would be on a separate page
from the personal preferences page (personalisation). Separating
information logically will make the process easier to understand and
make the process seems more simple, faster. On one single page, the fact
that the form fields all pertain to the same information category makes
it look like that set of fields is almost one single question.

david jacques
[log in to unmask]
senior HCI consultant
icon medialab asia (Hong Kong)

-----------------------------------
two things affect me when I register:

1. Knowing how long the registration process will take, and putting it
on one page if at all possible. I often bail halfway as the questions
become more and more tedious and obscure, and no end is in sight.

2. naming the fields the same way as everyone else, so that IE's
autocomplete works (I never used to register, now I do because it takes
less typing.)

[log in to unmask]
--------------------------------------
I prefer the Yahoo mail registration process to all others.  I keep
giving it as an example.

Belair direct, the web based version of a big insurance company around
here has a very neat way of making a would be insuree go through 6 pages
of form filling.  There is a lot in common here with a long registration
process.

The service is available in french or in english.  Try the car insurance
forms.

http://www.belair.com/ontario_insurances_introduction_english.html

Alain Vaillancourt
[log in to unmask]
------------------------------
Evites.com has an incremental registration process -- you register as
you do your work, painlessly.

Stefan
[log in to unmask]
-----------------------------
Not an interface style answer but -- best practice I feel is to minimize
the number of fields, ie name and email and anything else you feel
absolutely  essential but no more. Then if you want more information,
and for marketing  purposes you will definitely need more, offer some
inducement for  registrants to create a "profile". The drawing card can
be membership in a professional database, a free download, entry into a
draw of some kind - the point is to reward folks for giving you what
they probably know to be marketing information. Because of this you also
need to make your privacy / no spam policy very visible.

Mary Kim
[log in to unmask]
----------------------------
i think that a good registration process is simple and fast, one
that doesn't annoy me as a user, i try to get into an impatient mood
when evaluating a registration process i've designed
but of course you also have to consider the other side, get as
most info as possible.

javier
[log in to unmask]
----------------------------

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