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CHI-WEB  March 2001, Week 3

CHI-WEB March 2001, Week 3

Subject:

anti splash screens summary

From:

Jane Austin <[log in to unmask]>

Reply-To:

Jane Austin <[log in to unmask]>

Date:

Mon, 19 Mar 2001 13:54:42 +0000

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (364 lines)

The antis -

Tracy Reith:
Try telling the client this: the only sites that *should have* splash
screens are porno sites.


An amusing example from Jared Spool:
My two cents (worth no more than that) on what we've seen with users
and Splash Screens:

Here's a simple experiment you can try at home:

1) Go to the supermarket.

2) Bring a Mime with you.

3) Instruct the Mime to stop everyone trying to enter the supermarket
with a short, entertaining piece that basically communicates "Welcome
to the Supermarket."  (For extra fun, add something pleasant to the
Mime's communication, like "Have a nice day" or "Bread is in aisle
6.")

4) Count the percentage of people who walk by the Mime without
stopping, the number who stop and enjoy the Mime and the number who
respond in an overtly violent nature.

That should give you the info you need to know whether a Splash Page
makes sense on your site.

:)

Jared


A very useful list of links from Lyle Kantrovich of Cargill:
Here are some references to splash pages I found.  Hope this helps.  I
can't find any real definitive studies with statistics (i.e. that cover
more than one site).  I'd be interested if anyone else has more
information to share.


"And Flash intros (splash pages)? Half of the people we tested went
straight
for the "skip" button at their first visit to a site with a flash
intro."
http://roundeye.penguinpowered.com/rick/hypermail/chi-web/chi-web__2000_11/0029.html

"Here
at work I busted out statistics from the server logs, showing that 20%
of visitors don't go past it."
http://lists.evolt.org/archive/Week-of-Mon-20001127/145849.html

"Wal-Mart doesn't block the entrance to its stores by making you watch
a movie or make you listen to someone who explains the history of the
company. That's what a splash page does. It blocks your visitor from
getting to the meat of your site. Also, certain search engines give a
higher ranking to the contents of your root page (where the splash page
is located) and splash pages rarely have any information. A splash page
can hurt your rankings with a search engine."
http://www.ibizinterviews.com/vincentf1.htm

"Nearly 25% of all visitors to the site never made it past the splash
screen. They never entered the main site. " ... "When the custodians of
the "splash screen" site retired their splash page and optimized their
images, they were immediately rewarded with a whopping 35% increase in
traffic. "
http://www.pantos.org/atw/35542.html also more info at
http://www.pantos.org/ts/papers/rrr.html


Other references:
http://www.webpagesthatsuck.com/evilsplash.html
http://www.netmechanic.com/news/vol3/promo_no13.htm


WWJD? (What would Jakob Do?)
http://www.useit.com/alertbox/990530_comments.html
http://www.useit.com/alertbox/slatecomparison.html


Eleanor Bernau
MLS student:
These 2 sites have some info as well as Nielsen's Designing Web Usability in
print.

http://www.netmechanic.com/news/vol3/promo_no13.htm
http://www.useit.com/alertbox/990530_comments.html

I agree with your instincts.  See the Metropolitan Museum's
(www.metmuseum.org) site which first opens to a splash page called ArtFacts.

 agree with the splash page of Turbonium : but because in this case, it's a
question of brand identity and spirit. Who needs to have a splash screen on
amazon ?

We did some user tests here in France for a site dedicated to sports
federations in UK. The purpose was not only to clarify the brand image but
also to  help the user in his choice. The idea was a *community spirit*
which was emphases with pictures, graphics and words... Users mostly liked
the idea, specially beginners. But what they like the most, was that they
have the ability to choose either a site with or without a splash screen, as
soon as they get registered as a member. (We used a cookie and warn him
before sending it on his computer)

In this case I talk about a html splash screen with few links and options,
not about a *just-annoying-flash-intro* on a logo.

Anyway, even if this example was a *not bad* experience of a splash screen,
I usually don't recommend it. Users get bored very quickly with that type of
pages, and it should be either temporary or the user can simply disable it.

To conclude on a personal feeling : As an ex-Art Director, I think splash
screen are usually pushed by...graphic designers. Because you can do
whatever you want, nice colors, heavy graphics and pictures... without
almost any structure : That's easy, nice looking and good work on a
portfolio... ;-)

Hope it helps...


Laurent Moulager
Creative Director - IA Specialist
Zentropy Partners France  / MDEO-Finance




Linnea Anderson*
Usability Consultant
Dell | Global Brand Strategy:
The type of approach that your client is proposing is outdated.  In testing
for my employer, test participants have referred to this type of approach as
"HTML 1.0."

It isn't that the participant thinks that the technology is outdated, it is
the approach. The feedback I see to prototypes with 'Hello"-ish features get
dinged for looking amateurish and out of date.

Then again, my purpose is always very specific: I need to find out if
participants can Transact online.

If you client is no interested in actually transacting online, or doing
business, then this "Hello World" approach might be the right thing.
However, that would be a very small portion of the web world.

If someone has decided to go to your clients site by following a link,
entering in their URL, or selecting it from their own favorites menu... they
know where they are going and that "Hello" page is going to tire quickly.





Bill Holland from Olympus groups
Hi Jane,

I think the general consensus today (it has shifted) is that splash screens are inappropriate for
corporate or business-related web sites. A couple of years ago, Flash was all the rage and site
placed (sometimes gratuitous) splash movies on their sites.

It took almost a year of this, but businesses eventually got the word (and unfortunately I don't
have numbers to back this up, just anectodal evidence) that splash screens were a bad idea and
took them down.

In addition to keeping the user several seconds and/or a mouse click away from achieving their
goals, there are other potential problems with Flash--some people may not have the version
being portrayed; or some may not have Flash installed at all. On a dial-up connection, the wait time
for some of these movies has been substantial.

In short, use of Flash for splash screens for businesses is now largely considered passť.

Other, art- or personal-related sites seem to do just fine with splash screens, because they don't
necessarily impede the user's progress.

Hope this helps!
 Bill

Deborah garcia of synomics
I'm afraid my info is a bit vague but I believe it is true!

Apparently many search engines won't accept these type of sites. Like the
ones where you get a home page which says "click to enter site" or some such
words. Not only is this really annoying to use but if appearing in search
engine results is important then this is a really bad way to go.

The only reason I know this is because our web designer recently went on a
course given by the major search engines and this bit of information has
caused us to redesign our home page.

Sorry it's a bit vague but our web designer isn't here today for more to
find out more.

>From Robin heath @ gui designers, Tim Beidel of Via  Bob Foster of SCTcorp and Lauren Hansen of
First USA Bank all  sent
the following information:
Mike Garrison ([log in to unmask]) writes:

I think that splash pages may not be one of the top-10 web mistakes, but they are probably the top
useless web fashion of the past year or two.

Why?


         1.No one wants to have to access it every time, so getting to it really annoys anyone who
is not a first time user. But for the first time user, it adds a useless step
              between them and whatever brought them to the site in the first place. So it really
annoys them
         2.Most new users will come via a search engine anyway, so they'll probably miss the splash
page.
         3.If you make it the default highest page in the server (eg. http://www.useit.com/ ) then
when people try to find your home page by chopping off a URL, they get
              the useless splash page instead.
         4.They ruin the back button. (Your #1 new mistake.)


I especially hate it when a page I have bookmarked (say: file://blah.com/ ) gets moved to some URL
like file://blah.com/content and my bookmark suddenly starts taking
me to a splash page. Then I have to edit my bookmark so that it will take me to the real home page.

Jakob's reply: I agree: splash pages are useless and annoying. In general, every time you see a
splash page, the reaction is "oh no, here comes a site that will be
slow and difficult to use and that doesn't respect my time."

Splash pages are a sure sign of bad Web design.

Tim Beidel goes on to say:

"In reality, splash screens are annoying and users click off them as fast as
they can.  It is much better to design a single home page that unifies the
situational identity message with a display of some useful news and directory
information."  (Nielsen, Designing Web Usability, p. 176.)


This is a personal favorite from Philip Greenspun, about 'magazine-style' sites,
but the principles apply across many site types:


"Start by putting yourself in your users' shoes. Why are they coming to your
site? If you look at some Web sites, you'd presume that the answer is "User is
extremely bored and wishes to stare at a blank screen for several minutes while
a flashing icon loads, then stare at the flashing icon for a few more minutes."
Academic computer scientists refer to this process of fitting software systems
to people as "user modeling."

"Slightly more content-rich sites are based on the user model of "User wants to
look at product brochures" or "User wants to look at fancy graphics." After
pulling the server logs for the sites that reflect these user models, though, it
is tough to have much faith in them.

"Think about it for a minute: If a user wanted a flashing computer screen and
confusing user interface, he could stuff a CD-ROM into the drive. He could get
an even more enticing show without the crummy user interface by picking up his
television remote control and flipping channels. If a user wanted product
brochures, he could get them by calling manufacturers or visiting shops. If a
user wanted fancy graphics, he could flip through dozens of pages' worth in a
print magazine in the amount of time it would take to load a single corporate
Web page.

"Users come to magazine-like Web sites because they have questions. They are not
bored losers. We are not doing them a favor by putting product brochures online
or showing them huge logo GIFs. Users are doing us a favor by visiting our Web
sites. They are paying to visit our servers, if not exactly with money then at
least with their time. We have to give them something of value or they will
never come back.

"Ever." ( -- http://www.arsdigita.com/books/panda/suck.html - Envisioning a Site
That Won't Be Featured In suck.com)

None of this is data, however. I've always thought that if a client forced us to
use a splash screen, we would make sure we had a way to measure the clicks on
the clearly-visible "Skip intro" link. That way you could quickly determine what
percentage of people were arriving at the actual home page by waiting through
the splash screen. In a matter of days you would know whether the users were
enjoying the splash. Perhaps you have a site for which a splash screen is
appropriate.


Teddy Carroll
Sr. User Experience Consultant
FullTilt Solutions, Inc.:
I don't have any specific or anecdotal information regarding splash screens
negatively impacting site visits, but I am certainly against them.

Users generally do not like to be delayed in the retrieval of information.
Splash screens do just that. And to what purpose? To show off some marketing
collateral that can easily be built into the visual design of the site? To
me, the risk is too great that users will indeed be turned off.

If the site is for a company that specializes in some type of design work
and the splash screen showcases that design work then maybe, just maybe I
could see using a splash screen.  But even then, I would highly recommend
setting a cookie so that repeat users do not have to suffer seeing the same
splash screen over and over again. That is if they become repeat users after
having to sit through the splash screen in the first place!


neil Gibb from Sapient, London:
Simple answer is "Don't do it cause it gets in the way and that can be fatal". The point is all
about engagement. You need to get people in and engaged as fast a possible at that entry point.
Anything that gets in the way at that very sensitive point adds to the possibility of the fatal
"click to close". Users are on a hair trigger at that point ... especially if they're on slow connections.

A good analogy is it is like putting a huge fuck-off billboard over the door of a shop (or whatever
the best metaphor for the site is) and asking people to read it before they can walk through the
door. When actually they want to get in the a dig about.


Rik Manhaeve:
I don't have any numbers for this, but I can make a rather philosphical
statement:
Suupose you are going to the supermarket (e.g. once a week) and each time you
will have to get past someone or something saying you are welcome. Maybe the
fgirst time it will be enjoyable but later on you will get annoyed. You want to
do your shopping (besides this if you are welcome, who is not and what will
they do about it). So if there are two possible situations and both are having
the same result, omit them alltogether.

Another example:
If you are going to have surgery and whether you have it or not, you will die
within 6 months. Skip the surgery because it has no added value.

The web is a free entry system, you don't have to say people are welcome. If
some people are not welcome (why would you say this otherwise), saty oput of
the web because you cannot control access.

Splash pages are mostly graphically strong (adding load time) and do not have
any added value for the visitor.

My 2c

Rik Manhaeve


Anna Carts
Web Programmer
EEI Communications, Inc.:
I feel that the main reason not to use a splash screen is that it will
*always* increase the time the user has to wait in order to get to the Web
site. Even if there is a "skip this" option, it is still extra time and an
extra step. Anything that increases the time that users have to spend in
order to accomplish their task at hand is bad for overall usability.


Claus Zimmermann:
I reckon, follow your instincts .... always a good thing. Why don't you mock
up a simulation (say in VB), and do an in-house simulation of a task. One
with the splash screen, and one without - I have done this sort of thing
with clients, and it works well, because in theory it is one thing, but when
people actually interface with the screen themselves they can decide for
themselves.

Claus


Many many people also mentioned Jacob Neilson's book 'designing web usability' as giving a full and
convincing case against splash screens

Many people also advise a visit to skipintro.com for a lighter take on this situation

   ---------------------------------------------------------
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