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CHI-WEB  October 1999, Week 4

CHI-WEB October 1999, Week 4

Subject:

Re: What do you think?

From:

Frank Cutitta <[log in to unmask]>

Reply-To:

[log in to unmask]

Date:

Thu, 21 Oct 1999 18:02:34 -0400

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (46 lines)

>1. What do you think and how do you feel about this Web site*:
>http://www.balthaser.com/

IMHO this is an ideal site for potential customers who have a little too
much free time...

I thought that after the first 10 seconds the shockwave sound and motion
was distracting and annoying. I think when one offers a "skip" option it
should do exactly that. The "skip" option should become live immediately as
the second time visitor will not want to wait even 10 seconds for it to
appear while they fumble for their volume control.

When I opted for skip  I was simply taken to a different page with more
annoying sound and motion. Getting to any relevant information about the
company was a challenge. The waiting time simply to get basic information
about the company was way too long...and the information was presented in
such a way that it was difficult to read and to remain focused on. I think
you should offer an option of viewing the site without flash.

This is a typical example of a site wanting to show its shockwave
development portfolio at the expense of building a customer relationship.
The interactivity and shockwave development samples could have been
presented separately with the same if not more effective graphic impact..
And the content need not look like Wired magazine "ransom note"  look and
feel to be hip and cool. Even more risky is that relevant content , when
one can find it seemed sparse.

Keep in mind that many customers who have a very good sense of hip and cool
on the web (I consider myself among them) may be frightened away by the
lack of sensitivity to the user's needs on this site. Having to wait for
dancing flash images to run their cycle may work one time, but for
potential customers looking to develop sites that rely on repeat
business/visits, I think this could be a risky presentation.

Don't get me wrong, I think the actual flash technology used was very
cool....I just think the context in which it was presented was not very
user centric.

Just my usability 2 cents as one who has been in the market for such a
service as this site is trying to sell...

Frank Cutitta
IDG
[log in to unmask]
www.idg.com

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