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OPTAVIA CORPORATION
NEW RELEASE

FOR IMMEDIATE RELEASE
Media Contact:
Brian Mangin
608.260.9000, ext. 309
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7th Annual Conference on Human Factors and the Web: Call for Submissions

"Universal Access: More People, More Situations" theme highlights web
usability and accessibility


MADISON, WI (December 11, 2000) - Optavia Corporation today announced a call
for submissions for the 7th Annual Conference on Human Factors and the Web
conference (HFWeb) and HFWeb tutorials, to be held June 4-6, 2001 at the
Monona Terrace Convention Center in Madison, Wisconsin. The HFWeb 2001 web
site, www.optavia.com/hfweb, was also announced.

The theme of HFWeb 2001 is "Universal Access: More People, More Situations."
The focus will be on the challenges and applications of accessibility and
usability for web design, as well as other topics of human factors interest.
Topics may include usability studies of e-commerce sites; current trends in
accessibility design; human factors aspects of emerging web technologies;
current challenges of applying technology to web design; or web design
strategies.

Submissions are requested for papers to be presented at the conference.
Papers for the conference are opportunities to present pieces of original
research that relate to human factors and web accessibility, and to receive
comments and direction from a group of interested peers. Presentations will
be 30 minutes in length with a 15 minute question and answer period. The
conference, which is aimed at professionals in the human factors and
usability field, is free to registered attendees.

Submissions are also requested for the tutorials being held following with
the conference. Tutorials allow presenters to provide an in-depth look at
specific human factors areas. These full-day sessions will facilitate
dissemination of specific practices and knowledge among practitioners of
usable web design processes. The submission deadline for papers and
tutorials is January 11.

Optavia Corporation, a usability research and consulting company for
e-commerce, is hosting the HFWeb 2001 conference and tutorials. The HFWeb
conference is an annual event of the Human Factors and Ergonomics Society's
Internet Technical Group. Such noted companies as Microsoft Corporation, IBM
and SBC Technology Resources, AT&T, and US West Communications have
previously hosted the HFWeb conference.

For complete information on submission topics and requirements, the cost of
tutorials, or for any additional information, visit the HFWeb 2001 site at
www.optavia.com/hfweb, or contact Kary Lehman, Conference Administrator, at
608-260-9000.

Optavia Corporation (www.optavia.com) serves the e-commerce industry with
usability research and consulting for business-to-business,
business-to-consumer, and business-to-employee commerce. The company's
customer-centered usability evaluation and web design services benefit
clients nationwide by improving customer interactions online. Optavia's
services promote superior usability and accessibility for client sites,
helping more of the client's customers succeed more of the time. Using real
people and real tasks, Optavia Corporation makes technology comfortable.

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www.optavia.com - 613 Williamson Street - Suite 204 - Madison WI 53703 -
608.260.9000

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