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Subject:
From:
"Miltiadis D. Lytras" <[log in to unmask]>
Reply To:
Miltiadis D. Lytras
Date:
Sat, 29 Mar 2008 14:49:50 -0400
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WEB 2.0: THE BUSINESS MODELS

Call for Chapter Proposals: [1-2 pages book chapter proposals due: 15th
APRIL 2008]

EDITORS: 
MILTIADIS LYTRAS, AMERICAN COLLEGE OF GREECE
ERNESTO DAMIANI, UNIVERSITY OF MILANO, ITALY
PATRICIA ORDONEZ DE PABLOS, UNIVERSITY OF OVIEDO

Publisher: SPRINGER SCIENCE+BUSINESS MEDIA, LLC, USA

INTRODUCTION

Web 2.0 is one of the hottest topics nowadays in Information Systems.
Currently the main discussion is emphasized on technologies while there is
a great demand for editions that will analyze the business models and
business perspectives of the new generation web.  This book is one of the
first attempts to discuss in an integrated way the business implications
of Web 2.0 and its linkage to business value.

The book has a clear editing strategy. 
- To go beyond the typical discussion of Web 2.0 as an emerging
technological primer and to contribute to the literature and practice by
summarizing a number of successful business model for business
exploitation

- To promote state of the art on Social Web as a milestone enabled by the
evolution of Web 2.0

- To provide a reference book for the area with main emphasis to be paid
on practical/business aspects.

- To become a reference edition for people (business people, managers,
executives, policy makers, government officers, academics and
practitioners)  thirsty for knowledge on Web2.0 and its business potential
Main emphasis

Three are the major pillars of the book:

1.	The discussion of the State of the art Research on Web 2.0
Concerning this pillar we will emphasize on three major components of Web
2.0
&#149;	Social Networks Analysis
&#149;	Recommendation Systems
&#149;	Communities Building
Within this general context the following topics are also of priority:
&#149;	Design variables and conditions for social networks
&#149;	New forms of interaction in social systems
&#149;	Blogging as a social activity and approaches to semantic blogs
&#149;	New forms of interaction in knowledge sharing and creation systems
&#149;	Blogging and enterprise blogs as a new strategic tool 
&#149;	Collaborative filtering in social settings
&#149;	Analysing social interaction for finding knowledge on Web users
&#149;	Semantic Desktops
&#149;	Social Network Analysis enabled by the Semantic Web
&#149;	Learning and Knowledge Communities 
&#149;	Analysis of Large Online Communities Web Communities of Practice
&#149;	Network Analysis for Building Social Networks 
&#149;	Implicit, Formal, and Powerful Semantics in Communities
&#149;	Semantic Social Networks Metadata and Annotation Techniques
&#149;	Metadata schema describing individuals and social ties
&#149;	Folksonomies, tagging and other collaboration-based categorisation
systems
&#149;	Wikis, semantic Wikis and other collaborative knowledge creation systems
&#149;	Online Social Networking 
&#149;	Applications of Online Semantic Networks
&#149;	Knowledge Management with Semantic Networks

2.	The Analysis of Successful cases of Web 2.0 with a Business Model
perspective
In this section we will focus on 10 very successful application of Web 2.0
and we will provide not only their basic value offering but we will
comment also using a template the key aspects of their business model

3.	The proposition of taxonomy of Web 2.0 business models. 
The final part of the book will provide taxonomy of business models of web
2.0 in the form of Business Models



You are invited to submit 2 page proposal to Miltiadis D. Lytras:
[log in to unmask] cc: Ernesto Damiani: [log in to unmask] ;
Patricia Ordonez De Pablos: [log in to unmask] till 15th April 2008.

The publication of the book is scheduled for October 2008. 

Warm Regards

Miltiadis Lytras

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