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"ACM SIGCHI General Interest Announcements (Mailing List)" <[log in to unmask]>
Mon, 7 Nov 2005 14:00:24 -0500
Kyle Pero <[log in to unmask]>
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Kyle Pero <[log in to unmask]>
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--Apologies to those that have received this announcement more than once.--

What: PHICHI, the Philadelphia region's chapter of the ACM SIGCHI, November
Meeting. PHICHI meetings are ALWAYS open to anyone who is interseted in
attending. Membership to the ACM is NOT required.

When: Monday, November 14th
      Refreshments & Networking: 6-7pm – Food and beverages will be
      Presentation: 7pm – 8:30ish

Where: University of Pennsylvania - The Towne Building (Heilmeier Hall,
Towne 100)
	 220 S. 33rd Street Philadelphia, PA
	 Campus Map:

Registration Fee: FREE! (*RSVP required. See below)

Speaker: Carolyn Snyder, Snyder Consulting

Presentation: Bias in Usability Testing

In usability testing, we strive to eliminate bias so that the results will
be accurate. But what is bias anyway? How does it affect our results? What
can we do about it? And are we, as usability specialists, truly objective?

Usability consultant Carolyn Snyder will lead a stimulating discussion about
bias in usability testing - something we encounter on a daily basis but may
not consciously think about. There are many sources of bias in usability
testing, from users to tasks to reporting. Every testing methodology is
biased, and so are we as facilitators. But bias is not something to be
shunned. Instead, we need to understand its sources and weigh its effects.
Sometimes, bias can even be harnessed to serve our purpose. Come to this
presentation and you'll never look at your testing methods the same way

Speaker Bio:
Carolyn Snyder is an independent usability consultant in the greater Boston
area. In the past 12 years she has conducted hundreds of usability tests on
dozens of products and interfaces. Carolyn is the author of the book Paper
Prototyping (she'll give away a copy at this presentation) and co-author of
two books on web site usability. She has a BS in Computer Science and an
MBA, both of which have biased her perspective :-).

*RSVP Info:
You must RSVP to attend, as we have limited space. Send RSVPs to Kyle Pero,
kylepero at usableinterface dot com. You will receive an email confirmation
your name has been added to the list of attendees.

Interested in joining PHICHI?

**Endeca (A booth will be available at the meeting to learn more about
Endeca's produts)

Endeca’s Guided Navigation®, Search, and Analysis solutions were built
around the vision that end-users need simple, zero-training access to all
the content they're looking for. And to make that possible, IT needs simple
tools to widely deploy these new applications. With Endeca, Information
Science meets Computer Science, as we give end-users the optimal tools they
need to find what they need, while providing IT with the first practical
platform to support the many solutions demanded by this wide audience.

Read Endeca's free whitepaper on faceted and guided navigation:

**TechSmith, makers of SnagIt, Camtasia Studio and Morae software.

Morae is an all-digital usability testing solution that
makes testing easier, faster, and more affordable. Visit and learn why TechSmith sets the standard
for customer experience tools. Nothing else even comes close.

Kyle Pero
Information Architect/Usability Analyst

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