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CHIFOO Secretary <[log in to unmask]>
Reply To:
Wed, 17 Jan 2001 18:10:31 -0800
text/plain (48 lines)
Continuing our theme of "Usability by Community", we are pleased to have
Paul Sorenson, sponsor for Intel's Center for Usability Engineering, engage
us in conversation about "Ease of Use" within a community of corporations!

January 31st, Wednesday. PCC CAPITAL Center (Washington County WTC)  18624
NW Walker Road Beaverton.  Note the change in location!

URL of map:

5:30:  CHIFOOD - Thai Orchid - Tannesbourne Plaza
7:00: CHIFOON - Networking - PCC CAPITAL Center
7:30: CHIFOO  - Paul Sorenson - PCC Capital Center RM 1508

As usual:
Admission: $3
CHIFOO members: FREE!
CHIFOO annual membership: $10
Parking - available

I'll give an overview of the Consumer PC Ease of Use Roundtable, its members
and history, activities and deliverables. We'll spend some time looking at
the process adopted by the forum, which has allowed data-sharing and
cross-company collaboration on several white papers, tools, research and
design guidelines over the past two years. Finally, I'd like to chat with
you about just why ease of use has suddenly (last 2 years) become a buzz
word in the computer industry, and moved publications to focus on it, OEMs
to contribute people, time and $$, and made the usability/HFE profession one
of the "hot job" categories at a lot of tech companies during this time.

Paul Sorenson is formal sponsor for the Center for Usability Engineering, an
internal consulting team focused on understanding how end users interact
with technology and is setting up Intel's first corporate-wide user centered
methods community of practice. He began his career at Intel in 1994 with the
company's PC Enhancement Operation, which marketed Intel's first consumer
products. Paul has been a core team member on the Consumer PC Ease of Use
Roundtable since its inception, where he lead roundtable efforts on the
Design for Supportability and Initial Experience Predictor tools now in use
by Intel and many PC OEMs. Prior to joining Intel, Paul spent 12 years at
IBM Corporation, Lockheed Martin Corporation and the Hewlett-Packard
company working on a wide range of products, including the first PC mice,
advanced user interface prototyping systems, and the first palm top PCs.
Paul holds a bachelor's degree in Biology from Willamette University and a
master's degree in Neurophysiology/Liquistic-semantics/Experimental
Psychology from the University of Oregon. His doctoral work in human
experimental psychology was with University of Texas, Austin.