This has been my suspicion. Most of the large budget/circulation magazines
that I've seen embrace a web based magazine format that is distinct from
their print edition. At the same time, I see that small budget magazines
tend to move towards the PDF version. I suspect they do this because it's
easy, and I know there are a few firms that will help you get your magazine
online (read: page turning PDF). However, maybe readers of these small
market magazine prefer the familiar format.
Is there any research available on this specific topic....PDF version of a
publication vs. html based? I ask because the organization I work for
produces a low circulation magazine, and wants a more "dynamic" web presence
for the it. I've been talking them off the "PDF ledge" for a while, but
some of the programs like ipaper look really good. Hard evidence will trump
anecdotal evidence any day.
On Tue, Jul 22, 2008 at 2:51 PM, Elizabeth J. Pyatt <[log in to unmask]> wrote:
> Someone should probably run usablility tests, but my gut reaction is that
> while it's important to preserve the familiar information architecture (same
> sections and categories), you don't need to replicate the entire page
> turning experience.
>
> For me, the advantage of the Web is that I can jump to the section I want
> (it is similar to flipping pages to the article I want).
>
> Many newspaper sites like the New York Times (http://www.nytimes.com)
> replicate the front page story, but provide links to all the familiar
> section on the left (vs. the bottom). I think this is a pattern replicated
> on other sites. An academic journal with a similar structure is Language
> Learning & Technology (http://llt.msu.edu/).
>
> Interestingly, a lot of other sites like People (http://www.people.com)
> and New Yorker (http://www.newyorker.com/) focus somewhat on unique Web
> content. For instance, People has an up-to-the-minute celebrity news feed
> which is not replicated in the weekly magazine, and they include to videos.
> These sites are meant to be add-ons to the print magazine I think.
>
> In any case, I suspect a lot will depend on what the content is as well.
>
> Hope this is useful.
>
> Elizabeth
>
> P.S. A third model I've seen is a wiki which allows reader submissions.
> Dartmouth Chance News (statistics educatiion) is one (
> http://chance.dartmouth.edu/chancewiki/index.php/Main_Page)
>
> However the information architecture from the older e-mail newsletter has
> been retained.
>
>
>
> Hi,
>>
>> Has there been any more discussion on this issue. I'm also interested in
>> this topic. I see that some posted articles concerning writing in print
>> vs.
>> the web, which is useful. But the issue concerning the "experience" of
>> reading a magazine also seems to come up. Do people like the animate
>> "page
>> turning" format, where the online edition looks and acts exactly like the
>> print? Or do they expect something that feels more like a news site? Or
>> does it depend entirely on the magazine's topic. I'd like to hear what
>> others know about this.
>>
>> On Mon, Jul 21, 2008 at 12:02 PM, Lisa Neal Gualtieri <[log in to unmask]>
>> wrote:
>>
>> Hi Hal,
>>>
>>> This is one of my areas of expertise, after 6 years of working on eLearn
>>> Magazine. Online and print are different in many ways, including how
>>> poeple
>>> read them and the expectations people have in this age of everything
>>> being
>>> online and too little attention paid to quality indicators. How can I
>>> help
>>> you?
>>>
>>> Lisa
>>> --
>>> Lisa Neal Gualtieri, Ph.D.
>>> Editor-in-Chief, eLearn Magazine, http://eLearnMag.org
>>> Adjunct Clinical Professor, Tufts University School of Medicine
>>> Blog on health and education: http://lisaneal.com
>>> Phone: 781-861-7373
>>> Email: [log in to unmask]
>>>
>>> On Fri, Jul 18, 2008 at 5:57 PM, Hal Shubin <[log in to unmask]> wrote:
>>>
>>> > Have you worked with an online magazine or journal?
>>> >
>>> > Do they expect it to be just like a print journal just moved onto a
>>> > computer, or is it OK if it's all Web style (whatever that is)? And if
>>> the
>>> > journal moved from print to Web only, does that change anything?
>>> >
>>> > I did a study that included something like this, and I think most
>>> people
>>> > wanted the familiar appearance -- table of contents, articles, etc,
>>> just
>>> > like the print version.
>>> >
>>> > thanks -- hs
>>> >
>>> > . . . . . . . . . . . . . . . . . . . . . .
>>> > Hal Shubin
>>> > Interaction Design, Inc.
>>> > 617 489 6595
>>> > www.user.com
>>> >
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>>
>> --
>> Andrew Burnette
>> 319-331-1193
>> [log in to unmask]
>>
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>
>
> --
> =-=-=-=-=-=-=-=-=-=-=-=-=
> Elizabeth J. Pyatt, Ph.D.
> Instructional Designer
> Education Technology Services, TLT/ITS
> Penn State University
> [log in to unmask], (814) 865-0805 or (814) 865-2030 (Main Office)
>
> 210 Rider Building (formerly Rider II)
> 227 W. Beaver Avenue
> State College, PA 16801-4819
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> http://tlt.psu.edu
>
--
Andrew Burnette
319-331-1193
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