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Michele Marut <[log in to unmask]>
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Fri, 12 Jun 2009 09:55:37 -0400
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"Elizabeth J. Pyatt" <[log in to unmask]>
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Jakob Nielsen has a list at http://www.useit.com/papers/webwriting/. 
His eyetracking & usability studies generally find that online 
readers scan rather than read (partly because monitor legibility 
isn't as good as print legibility)

To summarize, he recommends
* Ultra conciseness
* Keywords upfront, especially in headlines
    Nielsen said the BBC sets a good example - http://www.bbc.co.uk/
* Use numbers, not number words (e.g. 13 days not thirteen days)
* Use visual cues like bullet points, bold face, section headers - 
more than in print

Other sites make similar reccomendations, but Nielsen has data you can cite.

Elizabeth

>All,
>I need to pass on some writing for the web tips and resources to some
>product managers.Can you share any  best articles, books, sites, etc...?
>
>Thank you,
>
>
>@MicheleMarut
>
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Elizabeth J. Pyatt, Ph.D.
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Education Technology Services, TLT/ITS
Penn State University
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