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"Parks, Beverly" <[log in to unmask]>
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Parks, Beverly
Mon, 11 Jan 1999 08:07:37 -0700
text/plain (45 lines)
I've long been an advocate of putting some thought into web page titles (in
the TITLE tag). I encourage people to omit unnecessary words at the
beginning of the TITLE text, such as "The", "Welcome to", "A", and other
similar expendables.

The TITLE text should contain whatever text (company name, website name,
etc.) that you want visitors to "file you under" when they look for you in
their bookmarks. It's a real hassle for someone to have to go into the
bookmark properties for your site and change it from "Welcome to the home
page of XYZ Corp." to "XYZ Corp." so that they can file it alphabetically
where it belongs: by "XYZ" not by "Welcome".

Most people won't go through that trouble of editing the properties, and
thus will not be able to locate your site in their bookmarks the next time
they want to go there.

The TITLE tag is more important than many of you might think and you are
only shooting yourself in the foot (or your client's foot) by not keeping
the TITLE simple and direct.

Happy Monday!

Bev Parks
[log in to unmask]

> -----Original Message-----
> From: John S. Rhodes [SMTP:[log in to unmask]]
> I was recently contacted be a visitor to my Web site. He told me that he
> had
> my site bookmarked but he couldn't find it, even after an extended search.
> He had to use a search engine to find it.
> Here was the problem. The title of my Web site is as follows: "Usability,
> Web site design, and content development --". You can see that
> I
> have the site name at the end. I did this for two reasons.[snip]
> Have other people experienced the kind of bookmarking problem I described?
> Also, I have been thinking about branding and it seems that I might want
> to
> reverse the order (i.e., so that comes first). Opinions and
> advice would be appreciated.