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=====================================================================

 Call for Papers
 
"Towards a UX Manifesto"

 Workshop in conjunction with HCI 2007,
3-7 September 2007, University of Lancaster, UK

http://www.cost294.org/

=====================================================================

 BACKGROUND AND MOTIVATION

The term "user experience" (UX) was adopted by industry and the HCI 
community more than a decade ago, this workshop will consider the extent 
to which research and practice has matured since then.  Is there a 
unified view of the principles of UX design? What is its position in 
relation to usability, human factors, interaction design, software 
engineering, marketing, and other domains? Are there agreed 
methodologies on designing for, evaluating and teaching UX? The workshop 
will aim to establish a «UX Manifesto», which will outline principles, 
policy and action plans for future work in UX.

 Principles
The term "principles" denotes the fundamental assumptions underlying UX. 
It addresses questions of what an experience is (in the context of 
interactive products and software), how it can be described or - from a 
designer' perspective - how it can be fabricated. Two seemingly 
exclusive positions have emerged in the field. One is based on 
phenomenology and pragmatism, the other on experimental psychology. The 
former is exemplified by John McCarthy and Peter Wright's 'felt life' 
approach which draws on Dewey's pragmatist view of experience. They 
argue against abstract models of experience and place emphasis on the 
situatedness and uniqueness of experience. In contrast, approaches 
inspired by experimental psychology tend to deconstruct experience into 
single components (e.g. motivation, trust, aversion, hedonics, fun, 
etc). They attempt to identify core sets of UX components, establish how 
they are linked and how their relevance varies with context. To what 
extent is it possible to integrate these diverse theoretical 
orientations to UX? Are they opposed or can they inform one another?

 Policy
The term 'Policy' primarily addresses the positioning of UX relative to 
other closely related but distinct domains. Usability is a necessary but 
insufficient condition to make a user smile, but UX, when desirable, can 
do so. Positioned in this way, usability is subsumed by UX. But some 
argue that UX is just an extension of usability to accommodate fuzzy 
quality attributes such as emotion and fun. The link between UX and 
software engineering lies in the definition of quality models that 
address a mesh of functional and non-functional quality factors (e.g. 
reliability, security, accessibility) determining user acceptance. There 
is also a link to the domain of industrial (electronic) product design 
which traditionally focuses on integrating sub-outcomes of attributes 
and consequences into the overall value of a product. UX can be 
considered at least as one of these sub-outcomes. While usability 
standards (e.g. ISO 9241) have some visible impacts on the research and 
practice of usability, questions concerning the necessity and utility of 
such standards are recurrent. It is debatable then whether specific 
standards for UX should be developed. As UX has added a new dimension to 
HCI and interactive product design, it is also necessary to consider how 
UX can be effectively taught as well.

 Plans
Theoretically UX is contentious; methodologically UX is diverse and 
fragmented. Questions like "How to design for UX?" and "How to evaluate 
UX?" are easy to ask but difficult to answer.  Answers may be sought in 
terms of devices that may improve the UX and in terms of techniques and 
tools for analyzing, designing, engineering and evaluating UX. In brief, 
developing theoretically sound methodologies should be high on the UX 
research agenda. It has been argued that UX is little more than a 
marketing slogan. It would be intriguing to gather real case studies to 
illustrate how UX is actually handled in the professional world of 
interactive product design in terms of requirements analysis, design, 
engineering and evaluation.

 
MAIN GOAL AND OBJECTIVES

The overarching goal of the workshop is to invite input for the 
construction of a coherent UX Manifesto constituted by the three 
pillars: Principles, Policy and Plans. This goal is divided into several 
objectives:

Principles:
* To work on a unified view on UX by integrating different theoretical 
perspectives
* To develop a generic UX model comprising the structure and process of UX
* To consider when a generic, component-based UX model is applicable and 
identify alternatives

 Policy
* To identify relationships between UX and related fields in terms of 
communalities and distinctions
* To understand the role of UX in terms of  product attributes, usage 
consequences and product values
* To explore the necessity and potential utility of developing UX standards
* To identify effective teaching strategies for UX

 Plans
* To develop theoretically sound methodologies for analyzing, designing, 
engineering and evaluating UX
* To understand UX in practice through case studies
* To identify factors that may facilitate or hinder the incorporation of 
UX into interactive products

 
PARTICIPANTS

Maximum: 25.
Contributions from researchers, educators and practitioners working on 
UX and related areas are invited.

 
SUBMISSIONS

Submissions addressing the above objective(s) are invited. Each 
submission must include a "Reflection Section" where the authors, based 
on their analytic or empirical work, describe their own version of 
Principles, Policy and Plans as constituents of a UX Manifesto. 
Participants may understand the three terms differently, and our 
challenge is to negotiate and consolidate the divergences.  Papers may 
be 4 - 6 pages long and follow the SIGCHI paper format 
(www.chi2007.org/submit/chi2007pubsformat.doc) in Word and pdf.

 Papers should be sent it to the first co-chair per e-mail: 
[log in to unmask]  All submissions will be peer reviewed by members of 
the program committee with regard to the relevance and originality of 
the work and their ability to generate discussions among the 
participants of the workshop.

 
IMPORTANT DATES

Submission Deadline:          2 July 2007 (Mon)
Acceptance Notification:      27 July 2007 (Fri.)
Camera-ready Deadline:        to be announced
Workshop:                     3rd or 4th September 2007 (to be announced)

 
WORKSHOP ACTIVITIES

Prior to the workshop, a Green Paper will be drafted based on ideas to 
be extracted from the submissions of this workshop and those from the 
earlier UX workshops. It will then be distributed to the workshop 
participants for comments and further input. In the workshop, the 
following activities will be conducted:

(i) Presentation of the Green Paper
(ii) Presentation of 'personal' UX Manifesto by the main author of each 
accepted submission
(iii) Group Discussions: Participants will be divided into groups of 
four or five to consolidate a group-based UX Manifesto and discuss other 
topics of interest (to be listed in the Green Paper).
(iv) Plenary Reporting: Each group will presents their UX Manifesto
(v) Panel Discussion: Invited UX experts will hold a panel to discuss 
the group Manifestoes and address the future development of UX

 
WORKSHOP ORGANIZERS

* Effie Law, University of Leicester, UK, [log in to unmask]
* Arnold P.O.S. Vermeeren, TU Delft, the Netherlands, 
[log in to unmask]
* Marc Hassenzahl, University of Landau, Germany, [log in to unmask]
* Mark Blythe, University of York, UK, [log in to unmask]

 
PROGRAM COMMITTEE

* Mark Blythe, University of York, United Kingdom
* Gilbert Cockton, University of Sunderland, United Kingdom
* Asbjørn Følstad, SINTEF, Norway
* Marc Hassenzahl, University of Landau, Denmark
* Paul Hekkert, Delft University of Technology, Norway
* Effie Lai-Chong Law, University of Leicester, United Kingdom
* Gitte Lindgaard, Carlton University, Canada
* Virpi Roto, Nokia Research Centre, Finland
* Arnold Vermeeren, Delft University of Technology, the Netherlands
* Peter C. Wright, University of York, United Kingdom

 
PUBLICATIONS

* Accepted papers will be published in the workshop proceedings in both 
online and printed versions.
* Selected papers will be invited to submit an extended version to a 
special issue of an HCI journal
* Interested participants are invited to join the COST294-MAUSE SIG-UX 
(http://www.cost294.org) to sustain the collaborative efforts of the 
workshop.
* A draft UX Manifesto will be published on a designated website, 
inviting further comments and input


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