Hal,

The following article and/or the references it cites may be helpful:

http://psychology.wichita.edu/surl/usabilitynews/92/shoppingcart.html

If you have the budget, you may also want to invest in one or more of
the NN/g reports on e-commerce usability:

http://www.nngroup.com/reports/ecommerce/

Dmitry

On Fri, Feb 22, 2008 at 5:29 AM, Hal Shubin <[log in to unmask]> wrote:
> I'm working on a series of order-form pages for a client. Do you know
>  of any research on this sort of page?
>
>  I expect more pressure to put more stuff right in front of the
>  customers in the hope that they'll buy more. The guidelines for
>  general form layout should apply, but this is a special case -- it's
>  not just about transmitting information, but about maximizing revenue
>  (not that they're unrelated).
>
>  thanks                          -- hs
>
>  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
>  Hal Shubin
>  Interaction Design, Inc.
>  617 489 6595
>  www.user.com
>
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