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Mary Van Riper <[log in to unmask]>
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Mary Van Riper <[log in to unmask]>
Fri, 6 Jul 2007 12:44:13 -0700
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Please join us on Tuesday, July 17th at 7pm for the bi-monthly BayCHI
BOF/UPA meeting.  We are fortunate to have Anita Salem and Cynthia
King share their top-rated UPA session!

Date:  Tuesday, July 17th
Time:  7:00 socializing; 7:30 program starts
Location: Intuit - 2550 Garcia Ave, Building 5, Mountain View 94043

Topic: Beyond ROI: UCD as a Catalyst for Change
Presenters: Anita Salem and Cynthia King, SalemSystems Inc.


Anita and Cindy will present the results from a workshop they and
others conducted at UPA 2007. In the workshop, experienced
practitioners came together to look at how a richer understanding of
change can help usability professionals create more sustainable
user-centric organizations. In this talk, the presenters will provide
a framework for exploring organizational change, present the findings
from the workshop, and with the audience, expand upon the concepts
that arose.


Anita Salem, founder of SalemSystems, is a leading research and
strategy consultant who uses business analysis, user research, and
participatory design to help companies align their business goals with
their customers' needs. By focusing on measurable outcomes and
sustainable processes, she helps companies deliver useful, desirable,
and easy to use products—of all kinds. From emergency management to
telecom, and information systems to organizational processes, Anita
offers a flexible approach that combines collaborative processes and
agile methods. Working with start-ups, government, and Fortune 100
businesses, her company delivers more efficient processes, higher
quality user experiences, and significant increases in revenue.
Besides consulting, Anita teaches user research, design ethnography
and product design. She offers public workshops and is affiliated with
the University of Washington and California State University at
Monterey Bay.

Dr. Cynthia King, a senior consultant for SalemSystems, applies
empirical research and ethnographic inquiry to diagnose key
communication challenges for organizations. Using communication
theory, she looks at the relationship between interpersonal
communication, social interaction and influence. Cindy has managed and
trained technologists, sales people, and designers in successful
communication practices and is currently the acting director of the
Center for Defense Management Reform. Cindy also is an Assistant
Professor at the Naval Post Graduate School in Monterey, CA, where she
teaches and researches in management communication, public policy, and
organizational change.

For more information, see: