Thanks for mentioning screen readers...I've been too busy to respond
over the last few days while this discussion has been waxing on, but
that's been in my mind all along.

You *can* label the links in the markup, but link labels are not the
best experience.  We've talked about doing something like

Read more about blah-blah-blah

where only the topic blah-blah-blah is linked for the link list.  In
practice, though, we've linked the full thing, since the 'more'  is
actually instructive:  see
http://eresearch.fidelity.com/eresearch/goto/markets_sectors/landing.jht
ml?bar=c


Screen reader and SE-friendly, as Adrian said...

( note -- I don't love "Full Story" as a link on this page...that feels
wrong...)


-----Original Message-----
From: ACM SIGCHI WWW Human Factors (Open Discussion)
[mailto:[log in to unmask]] On Behalf Of Adrian Howard
Sent: Friday, June 15, 2007 5:52 AM
To: [log in to unmask]
Subject: Re: Learn more, Read more, More

On 14 Jun 2007, at 14:31, Wendy M. Chapman wrote:

>
> We use More or Read More - though I've never done any research on how
> effective these might be...
[snip]

This can be a PITA for folk using screen readers. People often browse  
through the links so all you hear is a whole series of "read more...  
read more... read more..." :-)

Also - from a more mercantile perspective - more descriptive text  
helps with SEO too.

Cheers,

Adrian

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