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Jörg Müller <[log in to unmask]>
Reply To:
Jörg Müller <[log in to unmask]>
Tue, 6 Jul 2010 17:34:38 +0200
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Book on Pervasive Advertising
To appear in Springer HCI Series
Chapter Proposal Submission Deadline: July 31, 2010

We invite you to submit chapters for the upcoming book on Pervasive
Advertising. The book aims at providing an overview of the
state-of-the-art in the field for researchers in HCI,
Pervasive/Ubiquitous Computing and Pervasive/Ubiquitous Marketing, as
well as management and practitioners in advertising industries.

We invite chapters on technological, strategic and ethnographic issues
of Pervasive Advertising. Possible topics include:

-New technology in mobile and digital signage advertising
-Audience Measurement
-Context Management and Personalization for Pervasive Advertising
-HCI, Interfaces and Interaction Paradigms for Pervasive Advertising
-Ethnographic or Sociological Observations
-New Business Models for Pervasive Advertising
-Privacy and Spam
-New Advertising Paradigms.

We believe that our research community has a responsibility to
contribute towards the improved understanding of the implications of
the synergy of Pervasive Computing and Advertising and whenever
possible to play a leading role in shaping it in a positive and
meaningful way.


We ask you to submit chapter proposals up to 8 pages, including an
abstract that explains the contribution of the chapter and detailed
outlines that summarize the contents of each section. Please make a
choice whether your chapter is technological, strategic or
ethnographical. All submissions will be peer-reviewed. More
information can be found at

All submissions must be submitted via email to Florian Alt:
[log in to unmask]

All chapter proposals must be submitted in PDF in Springer LNCS format.


* July 31, 2010: Deadline for Submission of Chapter Proposals
* August 30, 2010: Notification of Proposal Acceptance
* October 30, 2010: Deadline for Submission of Full Chapters
* November 15, 2010: Notification of Chapter Acceptance
* December 20, 2010: Deadline for Submission of Camera Ready Chapters


Jrg Mller, Deutsche Telekom Laboratories, [log in to unmask]
Florian Alt, University of Duisburg-Essen, [log in to unmask]
Daniel Michelis, Anhalt University of Applied Science,
[log in to unmask]

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