CFP: WSDM 2011 Workshop - UMWA2011: User Modeling for Web Applications 
http://research.yahoo.com/workshops/umwa2011/
Hong Kong, China, Feb 9, 2011
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Organizers
David Carmel, IBM Research Haifa, Israel, [log in to unmask]
Vanja Josifovski, Yahoo! Research, USA, [log in to unmask]
Yoelle Maarek, Yahoo! Research, Israel, [log in to unmask]
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Background:
Users have taken a more and more central role in the Web. Their role is 
both explicit, as they become more savvy, they have more expectations, and 
new interactive features keep appearing, and implicit, as their actions 
are monitored at various levels of granularity for various needs from live 
traffic evaluation for usage data mining to improve ranking, spelling etc. 
In a few years, most Web applications will have the ability to 
successfully adapt to both the explicit and implicit needs and tastes of 
their users. Such adaptation requires the ability to model the user's 
personal goals, interests, preferences and knowledge, and to apply this 
model while users interact with various applications. While adaptive 
applications that are based on user modeling have attracted the attention 
of multiple communities, from AI to UI, there is no forum that 
specifically focuses on user modeling and adaptive applications in the Web 
domain.

This workshop will focus on user modeling and the usage of these models in 
Web applications. The emphasis of the workshop will be on modeling 
techniques that scale for the Web. User modeling might be based on 
explicit and implicit user feedback gathered from variety of sources such 
as sign-on information, clickthrough data, user previous queries, social 
network, purchases, and real-world activity. Adaptive Web based 
applications include search personalization, advertisement targeting, 
recommendation systems, social networks, on-line shopping, etc. 
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Theme and Topics
Acquiring and inferring the user's model
User profile representation, feature selection
Web and sponsored search personalization
Content filtering
Recommendation of products, friends, UGC, news, and other content
Targeting for display advertising
Segmentation of users for online advertising
Privacy in user modeling
Real-time user modeling
Short term vs. long term user interests
User modeling for fast evolving collections
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Important Dates:
December 22, 2010 -     Submission 
January 10, 2011     -  Notification
February 9, 2011     -  Workshop
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Program Committee:
Mounia Lalmas,          University of Glasgow, UK
Wolfgang Nejdl,         L3S and University of Hanover, Germany 
Sihem Amer-Yahia        Yahoo Research , USA
Qi Guo                  Emory University, USA 
Ryen W. White,          Microsoft Research, USA
Donald Metzler          University at southern California, USA
Sandeep Panday  Yahoo! Research, USA
David Konopniki                 IBM Research, Israel
Behshad Behzadi,        Google, Switzerland

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Invited Speakers:
Irwin King - The Chinese University of Hong Kong

Eytan Adar - University of Michigan
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Submission Guidelines:

Papers should be no longer than 8 pages, including all references and 
figures. Papers should be submitted in wsdm2011 proceedings format (two 
columns, 9pt font, approximately one-inch margins), which can be found at:
wsdm2011 Proceeding Templates

All papers must be submitted in either Adobe Portable Document Format 
(PDF), or Microsoft Word Format (doc). Please ensure that any special 
fonts used are included in the submitted documents. All papers must be 
original and must not have been published or under review elsewhere. 

Best Regards
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David Carmel
Information Retrieval Group
IBM Research Lab, Haifa 31905, Israel
Phone: 972-4-829-6223. Fax: 972-4-829-6116
[log in to unmask]

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