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The contents of the latest issue of: 

International Journal of E-Business Research (IJEBR) 
Official Publication of the Information Resources Management Association 
Volume 4, Issue 3, July-September 2008 
Published: Quarterly in Print and Electronically 
ISSN: 1548-1131 EISSN: 1548-114X 
Published by IGI Publishing, Hershey-New York, USA 
www.igi-global.com/ijebr 

Editor-in-Chief: In Lee, Western Illinois University, USA 
  
PAPER ONE: 
The Measurement of Electronic Service Quality: Improvements and Application 

Grégory Bressolles, BeM Management School - Bordeaux, France 
Jacques Nantel, HEC Montréal, Canada 
  
Several measurement scales have been designed by both practitioners and 
researchers to evaluate perceptions of electronic service quality. This article 
tests three of the main academically developed scales: Sitequal (Yoo &amp; 
Donthu, 2001), Webqual 4 (Barnes & Vidgen, 2003) and EtailQ (Wolfinbarger & 
Gilly, 2003) and compares them against the scale ensuing from our research: 
NetQual (Bressolles, 2006). The impact of nature of task and success or 
failure to complete the task on the evaluation process of electronic service 
quality and attitude toward the site is examined and discussed on over 700 
respondents that navigated on six different Web sites. 
  
To obtain a copy of the entire article, click on the link below. 
http://www.igi-global.com/articles/details.asp?id=8059 
  
PAPER TWO: 
  
Can Web Seals Work Wonders for Small E-Vendors in the Online Trading 
Environment? A Theoretical Approach 
  
Xiaorui Hu, Saint Louis University, USA 
Yuhong Wu, William Paterson University, USA 
  
Trust is a major issue in e-markets. It is an even more prominent issue when 
online shoppers trade with small, less-established e-vendors. Empirical studies 
on Web seals show that small e-vendors could promote consumers’ trust and 
increase Web sales by displaying Web seals of approval. This article takes a 
theoretical approach to examine online trading when seals are used in e-
markets. The authors establish an online shopper’s decision-making model to 
reveal the online shopper’s decision-making criteria. Criteria include when to 
trade with a well-established e-vendor and when to trade with a small, less-
established e-vendor, with or without a Web seal. 
  
To obtain a copy of the entire article, click on the link below. 
http://www.igi-global.com/articles/details.asp?id=8060 

PAPER THREE: 
  
Dynamics of Mobile Service Adoption 
  
Hannu Verkasalo, Helsinki University of Technology, Finland 
  
This article utilizes a newly developed handset-based mobile end-user 
research platform and obtained data from 548 Finnish smartphone users in 
2006. In addition to descriptive adoption statistics, a path analysis model is 
developed that explains mobile service adoption contingent on a set of 
explanatory variables. The paper finds that user intentions have a strong 
impact on consequent adoption of the service. What is more, perceived 
hedonic benefits from the service are the strongest factor driving user 
intentions to use the service. The perceived technical capability to use the 
service and the role of the surrounding social network explain little why early-
adopter users intend to use services. Interestingly multimedia services are 
strongly driven by newer more capable handsets and mobile Internet browsing 
benefits significantly from block or flat-rate (instead of usage-based) pricing 
plans for transmitted data. The paper develops several indices that measure 
time-varying characteristics of mobile services.  
  
To obtain a copy of the entire article, click on the link below. 
http://www.igi-global.com/articles/details.asp?id=8061 
  
PAPER FOUR: 
  
E-Consumer Behaviour: Past, Present and Future Trajectories of an 
Evolving Retail Revolution 
  
M. Bourlakis, Brunel University, United Kingdom 
S. Papagiannidis, Newcastle University, United Kingdom 
Helen Fox, Newcastle University, United Kingdom 
  
Shopping online has emerged as one of the most popular Internet applications, 
providing a plethora of purchasing opportunities for consumers and sales 
challenges for retailers. The aim of this article is to shed further light on the 
past and present status of the e-consumer phenomenon, by looking into online 
shopping behaviour and by examining the major reasons for being motivated or 
being de-motivated from buying online, focusing on the trust element. Building 
on that analysis, the possible future status of e-consumer behaviour is 
presented via an examination of ubiquitous retailing, which denotes the next 
stage of that retail revolution. 
  
To obtain a copy of the entire article, click on the link below. 
http://www.igi-global.com/articles/details.asp?id=8062 
  
PAPER FIVE: 
  
A Context-Based and Policy-Driven Method to Design and Develop Composite 
Web Services 
  
Zakaria Maamar, Zayed University - Dubai, UAE 
Djamal Benslimane, University of Lyon - Lyon, France 
  
This article discusses how Web services are now attracting the attention of 
both academia and industry. However, a very little has so far been 
accomplished in terms of design and development methods that assist those 
who are responsible for specifying and running applications based on Web 
services. For this purpose, the authors developed CP4WS that stands for 
Context and Policy for Web Services.  CP4WS is a context-based and policy-
driven method for designing and developing composite Web services. Policies 
manage various aspects related to Web services like participation in 
composition and adjustment due to changes in the environment, and context 
provides the necessary information that enables for instance to trigger the 
appropriate policies and to regulate the interactions between Web services 
according to the current state of the environment. CP4WS consists of several 
steps such as user needs identification and Web services behavior 
specification.  Each step has a specific graphical notation that facilitates the 
representation, description, and validation of the composition operations of 
Web services. A running scenario that illustrates the use of CP4WS is 
presented in the article as well. 
  
To obtain a copy of the entire article, click on the link below. 
http://www.igi-global.com/articles/details.asp?id=8063 
  
***************************************************** 
For full copies of the above articles, check for this issue of the International 
Journal of E-Business Research (IJEBR) in your institution's library.  If your 
library is not currently subscribed to this journal, please recommend a IJEBR 
subscription or "InfoSci-Journals" to your librarian.  This journal is included in 
the IGI Global aggregated "InfoSci-Journals" database < www.infosci-
journals.com >. 
***************************************************** 

CALL FOR PAPERS 

Mission of IJEBR: 

The primary objective of the International Journal of E-Business Research 
(IJEBR) is to provide an international forum for researchers and practitioners to 
advance the knowledge and practice of all facets of electronic business. 
Emerging e-business theories, architectures, and technologies are emphasized 
to stimulate and disseminate cutting-edge information into research and 
business communities in a timely fashion. The secondary objective of this 
journal is to develop a comprehensive framework of e-business by taking a 
multidisciplinary approach to understanding e-business and its implications on 
businesses and economies. This journal serves as an integrated e-business 
knowledge base for those who are interested in contributing to the 
advancement of e-business theory and practice through a variety of research 
methods including theoretical, experimental, case, and survey research 
methods. 

Coverage of IJEBR: 

Applications of new technologies to e-business 
Collaborative commerce 
Consumer behavior 
Developing and managing middleware to support e-business 
Digital libraries 
E-business models and architectures 
E-business process modeling and simulation studies 
E-business systems integration 
E-business standardizations 
E-business technology investment strategies 
Economics of e-business 
E-finance 
E-healthcare 
Electronic markets and infrastructures 
Electronic supply chain management and the Internet-based electronic data 
interchange 
E-procurement methods 
E-services 
Evaluation methodologies for e-business systems 
Global e-business 
Intelligent agent technologies and their impacts 
Mobile commerce 
Trends in e-business models and technologies 
Trust, security, and privacy of e-business transactions and information 
Valuing e-business assets 
Web 2.0
Web advertising 
Web-based languages, application development methodologies, and tools 
Web personalization and mass customization technologies 
Web Services-based E-Business systems 

Interested authors should consult the Journal's manuscript submission 
guidelines at www.igi-global.com/ijebr. 

All inquiries and submissions should be sent to: 
Editor-in-Chief: Dr. In Lee at [log in to unmask]    

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