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Fri, 13 Oct 2006 15:46:04 -0700
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I would appreciate your help in sharing this with people in your  
organization. Thank you.  - BJ Fogg


Call for Papers

PERSUASIVE 07 - The Second International Conference on Persuasive  

26-27 April 2007, Stanford University, Palo Alto, California

Can a web site persuade you to be politically active? Can a mobile  
phone motivate you to exercise? Does instant feedback on gasoline use  
change how people drive? Do online rating systems inspire people to  
behave better online?

PERSUASIVE 07 will focus on how digital technology can motivate and  
influence people. This event will bring together researchers,  
designers, and developers interested in computers designed to change  
human attitudes and behaviors in positive ways.

Key themes of PERSUASIVE 07 include health, education,  
sustainability, productivity, social relationships, trust,  
credibility, ethics and more. Technologies of interest include web  
sites, mobile phones, video games, and electronic devices, among others.

Call for Papers

Academics and practitioners are invited to submit their work for  
presentation at PERSUASIVE 07 at Stanford University, Palo Alto,  
California on April 26-27, 2007.

The conference welcomes original papers based on empirical studies of  
technologies designed to change attitudes or behaviors. Also welcome  
are papers that advance theoretical understanding of persuasion  
dynamics, methods for research, and related ethical issues. We also  
seek case studies of the highest quality that give insight into the  
design or distribution of persuasive technology products. We will  
select papers using a blind peer-review process.

Submission Deadline: December 15, 2006.

For more information, see

Dr. BJ Fogg (conference organizer): [log in to unmask]
prof.dr. Cees Midden (paper review chair): [log in to unmask]

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