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Wed, 7 Nov 2007 13:13:09 -0500
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The contents of the latest issue of: 

International Journal of E-Business Research (IJEBR) 
Official Publication of the Information Resources Management Association 
Volume 4, Issue 1, January - March 2008 
Published: Quarterly in Print and Electronically 
ISSN: 1548-1131 EISSN: 1548-114X 
Published by IGI Global, Hershey-New York, USA 

Editor-in-Chief: In Lee, Western Illinois University, USA 

Exploring Decision Rules for Sellers in Business-to-Consumer (B2C) Internet 

Jeff Baker, Texas Tech University, USA 
Jaeki Song , Texas Tech University, USA 
This article discusses the recent growth of business-to-consumer (B2C) 
Internet auctions and challenges researchers to develop empirically-sound 
explanations of critical factors that allow merchants to earn price premiums in 
these auctions. The research shows a study that elucidates and examines 
critical factors that lead to price premiums in Internet auctions, which is 
crucial due to the lack of any comprehensive model in this area. 
To obtain a copy of the entire article, click on the link below. 
Product Choice Strategy for Online Retailers 
Ruiliang Yan, Virginia State University, USA 
Amit Bhatnagar, University of Wisconsin-Milwaukee, USA 
This article shows an important strategic issue for managers planning to set up 
online stores is the choice of product categories to retail. While the &amp;#147;right&#148; 
product category would depend on a number of factors, here the article 
focuses on the following two factors: compatibility of the product with the 
online channel, and the competition between the traditional brick and mortar 
channel and the online channel. This is to acknowledge two well-known facts: 
Certain products are more suitable for selling through the Web than through 
other channels; and an online retailer competes with not only other online 
retailers, but also traditional brick and mortar retailers. 
To obtain a copy of the entire article, click on the link below. 
Role of Information Technology Knowledge in B2B Development 
Blanca Hernández Ortega, University of Zaragoza, Spain 
Julio Jimenez Martínez, University of Zaragoza, Spain 
Mª José Martín De Hoyos, University of Zaragoza, Spain 
This article shows how to analyze the importance of firms&#146; previous 
experience with different information technologies (Internet, electronic data 
interchange (EDI)) in their implementation of e-Customer Relationship 
Management (e-CRM) and B2B. Moreover, the study explores the role of e-
CRM in B2B development. Companies should be aware of the interrelations that 
exist between the different information technologies. The knowledge 
accumulated from using a technological innovation can be considered an 
important aspect of organizational knowledge, which allows firms to obtain a 
number of benefits as a result of applying systems that are complementary. 
To obtain a copy of the entire article, click on the link below. 
Pricing Strategy of Online Knowledge Market: The Analysis of Google Answers 
Zuopeng (Justin) Zhang, Eastern New Mexico University, USA 
Sajjad M. Jasimuddin, University of Wales at Aberystwyth, Wales 
This article addresses the different levels of pricing strategies for an online 
knowledge market. Based on the best practice from Google Answers, an online 
knowledge market is modeled as a marketplace where consumers ask and 
researchers answer questions to make knowledge transactions. Consumers 
optimally price their questions to obtain answers, and a firm maintains the 
online knowledge market by determining the optimal price allocation to 
researchers. The study identifies two types of consumers, spin-off and 
mainstream, based on whether additional utilities will be derived from the 
To obtain a copy of the entire article, click on the link below. 
Nibbling, Sniping, and the Role of Uncertainty in Second-Price, Hard-Close 
Internet Auctions: Empirical Evidence from eBay 
Daniel Friesner, Gonzaga University, USA 
Carl S. Bozman, Gonzaga University, USA 
Matthew Q. McPherson, Gonzaga University, USA 
In this article, the bidding patterns of online auction participants are examined 
and compared to the findings of the behavior of bidders in more conventional 
auction settings. Internet auctions have gained widespread appeal as an 
efficient and effective means of buying and selling goods and services. This 
study examines buyer behavior on eBay, one of the most well-known Internet 
auction Web sites. eBay’s auction format is similar to that of a second-price, 
hard-close auction, which gives a rational participant an incentive to submit a 
bid that is equal to his or her maximum willingness to pay. But while traditional 
second-price, hard-close auctions assume that participants have reliable 
information about their own and other bidders&#146; reservation prices, eBay 
participants usually do not. This raises the possibility that eBay participants 
may adapt their bidding strategies and not actually bid their reservation prices 
because of increased uncertainty. 
To obtain a copy of the entire article, click on the link below. 
How Can Internet Service Providers Tap into the Potentially-Lucrative Small 
Business Market? 
Avinash Waikar, Southeastern Louisiana University, USA 
Minh Q. Huynh, Southeastern Louisiana University, USA 
Small businesses need Internet service to be competitive, and their spending 
on IT activities continues to grow. This article identified Internet service 
features that are important to small businesses. Specifically, it uses a survey 
method to explore the relationships between the importance of various 
features and organizational characteristics of small businesses, for example, 
size and type of business. 
To obtain a copy of the entire article, click on the link below. 
Book Review:  
Adaptive Technologies and Business Integration: Social, Managerial, and 
Organizational Dimensions 
Edited by: Maria Manuela Cunha, Bruno Conceicao Cortes, and Goran D. Putnik 
ISBN: 1-59904-048-4 
Copyright 2007, Information Science Reference, IGI Global 
362 pages 
Reviewed by In Lee, Western Illinois University, USA 
For full copies of the above articles, check for this issue of the International 
Journal of E-Business Research (IJEBR) in your institution's library. If your 
library is not currently subscribed to this journal, please recommend an IJEBR 
subscription to your librarian. 


Mission of IJEBR: 

The primary objective of the International Journal of E-Business Research 
(IJEBR) is to provide an international forum for researchers and practitioners to 
advance the knowledge and practice of all facets of electronic business. 
Emerging e-business theories, architectures, and technologies are emphasized 
to stimulate and disseminate cutting-edge information into research and 
business communities in a timely fashion. The secondary objective of this 
journal is to develop a comprehensive framework of e-business by taking a 
multidisciplinary approach to understanding e-business and its implications on 
businesses and economies. This journal serves as an integrated e-business 
knowledge base for those who are interested in contributing to the 
advancement of e-business theory and practice through a variety of research 
methods including theoretical, experimental, case, and survey research 

Coverage of IJEBR: 

Applications of new technologies to e-business 
Collaborative commerce 
Consumer behavior 
Developing and managing middleware to support e-business 
Digital libraries 
E-business models and architectures 
E-business process modeling and simulation studies 
E-business systems integration 
E-business standardizations 
E-business technology investment strategies 
Economics of e-business 
Electronic markets and infrastructures 
Electronic supply chain management and the Internet-based electronic data 
E-procurement methods 
Evaluation methodologies for e-business systems 
Global e-business 
Intelligent agent technologies and their impacts 
Mobile commerce 
Trends in e-business models and technologies 
Trust, security, and privacy of e-business transactions and information 
Valuing e-business assets 
Web advertising 
Web-based languages, application development methodologies, and tools 
Web personalization and mass customization technologies 
Web Services-based E-Business systems 

Interested authors should consult the Journal's manuscript submission 
guidelines at    

All inquiries and submissions should be sent to: 
Editor-in-Chief: Dr. In Lee at [log in to unmask]     

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