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Tue, 20 Dec 2011 13:54:01 +0000
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"Meerbeek, Bernt" <[log in to unmask]>
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CALL FOR PARTICIPATION FOR CHI2012 WORKSHOP, MAY 5TH 2012

I just love this product! Looking into wow products, from analysis to heuristics
http://sites.google.com/site/chi12coolproductheuristics/

We all recognize "cool" products, once these are on the shelf. Consumers can point out the cool products from the ordinary ones, even though they might not always be able to provide a comprehensive motivation for their choice. However, for manufacturers and service providers, having landed a successful product, does not necessarily mean that the recipe for wow-products is now known.

Although in the HCI literature some (general) models and ideas are described, these descriptions do not seem to be sufficiently concrete to guide the development process towards an idea for a cool product or service.

On the other hand, we expect that in industry and academia much tacit knowledge and experience must exist, about what worked before and what not - a potential goldmine to aid in a better understanding of this elusive concept. The aim of the workshop is to derive a set of heuristics through analyzing and comparing examples of successful products and services, brought in by the participants.

Position papers are invited that provide an in-depth analysis of a product or service, focusing on what makes it cool - from a design, a marketing, a technology perspective, or a combination of all those. During the workshop, this material will be used to come to a set of guidelines or heuristics for product or service development that goes one step deeper than what is currently found in literature.

Position papers of 2-4 pages, in the CHI Extended Abstracts format (http://chi2012.acm.org/cfp-workshops.shtml), can be submitted to [log in to unmask] The deadline for submissions is January 13th, 2012. Notification will be on February 10th. All submitted position papers will be peer-reviewed by a program committee. At least one author of each accepted paper must register for the workshop and for one or more days of the CHI 2012 conference. Contact for questions: [log in to unmask]

Organizers:
Jettie Hoonhout, Philips Research Europe, Eindhoven, The Netherlands
Bernt Meerbeek, Philips Research Europe, Eindhoven, The Netherlands
Elizabeth Buie, Luminance Consulting, Silver Spring, MD, USA

https://sites.google.com/site/chi12coolproductheuristics/




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