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CALL FOR CHAPTERS
Book on Pervasive Advertising
To appear in Springer HCI Series
Chapter Proposal Submission Deadline: July 31, 2010
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We invite you to submit chapters for the upcoming book on Pervasive Advertising. The book aims at providing an overview of the state-of-the-art in the field for researchers in HCI, Pervasive/Ubiquitous Computing and Pervasive/Ubiquitous Marketing, as well as management and practitioners in advertising industries.
We invite chapters on technological, strategic and ethnographic issues of Pervasive Advertising. Possible topics include:
-New technology in mobile and digital signage advertising
-Audience Measurement
-Context Management and Personalization for Pervasive Advertising
-HCI, Interfaces and Interaction Paradigms for Pervasive Advertising
-Ethnographic or Sociological Observations
-New Business Models for Pervasive Advertising
-Privacy and Spam
-New Advertising Paradigms.
We believe that our research community has a responsibility to contribute towards the improved understanding of the implications of the synergy of Pervasive Computing and Advertising and whenever possible to play a leading role in shaping it in a positive and meaningful way.
CHAPTER SUBMISSION
We ask you to submit chapter proposals up to 8 pages, including an abstract that explains the contribution of the chapter and detailed outlines that summarize the contents of each section. Please make a choice whether your chapter is technological, strategic or ethnographical. All submissions will be peer-reviewed. More information can be found at
http://pervasiveadvertising.org/
All submissions must be submitted via email to Florian Alt:
[log in to unmask]
All chapter proposals must be submitted in PDF in Springer LNCS format.
TIMELINE
* July 31, 2010: Deadline for Submission of Chapter Proposals
* August 30, 2010: Notification of Proposal Acceptance
* October 30, 2010: Deadline for Submission of Full Chapters
* November 15, 2010: Notification of Chapter Acceptance
* December 20, 2010: Deadline for Submission of Camera Ready Chapters
EDITORS
Jörg Müller, Deutsche Telekom Laboratories, [log in to unmask]
Florian Alt, University of Duisburg-Essen, [log in to unmask]
Daniel Michelis, Anhalt University of Applied Science, [log in to unmask]
Deutsche Telekom AG
Laboratories
Ernst-Reuter-Platz 7, 10587 Berlin
+49 30 835358215 (Tel.)
+49 30 835358409 (Fax)
E-Mail: [log in to unmask]
www.telekom.com
Deutsche Telekom AG
Aufsichtsrat: Prof. Dr. Ulrich Lehner (Vorsitzender)
Vorstand: René Obermann (Vorsitzender),
Edward R. Kozel, Dr. Manfred Balz, Reinhard Clemens, Niek Jan van Damme,
Timotheus Höttges, Guido Kerkhoff, Thomas Sattelberger
Handelsregister: Amtsgericht Bonn HRB 6794
Sitz der Gesellschaft: Bonn
WEEE-Reg.-Nr. DE50478376
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