CHI-WEB Archives

ACM SIGCHI WWW Human Factors (Open Discussion)

CHI-WEB@LISTSERV.ACM.ORG

Options: Use Forum View

Use Monospaced Font
Show Text Part by Default
Show All Mail Headers

Message: [<< First] [< Prev] [Next >] [Last >>]
Topic: [<< First] [< Prev] [Next >] [Last >>]
Author: [<< First] [< Prev] [Next >] [Last >>]

Print Reply
Subject:
From:
Melinda Morris-Black <[log in to unmask]>
Reply To:
Date:
Mon, 25 Jul 2005 07:35:27 -0500
Content-Type:
text/plain
Parts/Attachments:
text/plain (61 lines)
A few weeks ago, I posted a request for examples of e-commerce product
catalogs and product detail pages done in Flash.
 
ORIGINAL POST:

We are experimenting with using a dynamic (most likely Flash) interface for
an e-commerce product catalog and product detail pages. The key word here is
"experimenting", so please, no rants on the merits/flaws of this approach.
:-)

I'd be interested in seeing examples of what the CHI community thinks is
working or not working. I'm happy to collect responses and post to the
group. Please let me know if you don't want your response to be attributed
 
------------------

SUMMARY:
 
Beth Osnato submitted TJ Maxx's use of Macromedia Flex for their shopping
cart and checkout. She thought the edit-in place functionality was
especially slick.
 
Jachin Sheehy submitted www.panicgoods.com because the shopping cart is
visible all the time, and likened it to the real world experience of pushing
your trolley around the shop.
 
Francois Jordann offered the following as examples of all Flash e-commerce
sites. 

His advice: 
You've got the best chance of success if your shop is either *very* simple
and specialised, like B-tomic, or if you're letting the user do some serious
customisation, like Mini or Nike (although the latter is a usability
nightmare.) 

Ariel Books and Topshop fall into the category of sites that have no good
reason to be Flash, offer few advantages over HTML and plenty of
shortcomings. (And my wife, a web-savvy non-designer who buys lots of
clothes online and is Topshop's target market, is frustrated rather than
seduced by their website's look and feel. But take that as subjective and
anecdotal.)

http://www.b-tomic.com
http://www.arielbooks.com.au
http://www.topshop.co.uk
http://www.miniusa.com  (sort of -- doesn't have online purchasing) 
http://freestyle.nike.com


--
Regards,

Melinda Morris-Black

    --------------------------------------------------------------
    Tip of the Day: Quote only what you need from earlier postings
     CHI-WEB: www.sigchi.org/web POSTINGS: mailto:[log in to unmask]
              MODERATORS: mailto:[log in to unmask]
       SUBSCRIPTION CHANGES & FAQ:  www.sigchi.org/web/faq.html
    --------------------------------------------------------------

ATOM RSS1 RSS2