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Jose Abdelnour-Nocera <[log in to unmask]>
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Jose Abdelnour-Nocera <[log in to unmask]>
Tue, 30 Nov 2010 12:42:07 +0000
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[Apologies for multiple receptions, please distribute the call to

colleagues who might be interested]


International Workshop on Internationalisation of Products and Systems

(IWIPS 2011): The New Silk Route: Eastern Product and Services, Western and

Global Markets

11 – 14 July 2011

[Paper submission deadline: 7 February 2011]

IWIPS 2011 provides an appropriate platform in addressing

internationalisation and localisation issues such as usability, product

design, user interface design, ethnographic methods, policies, and cultural

data collection methods when designing and developing internationally

marketed products and systems.

Topics of interest include, but are not limited to:

        ·  Internationalization/localisation of software products, web

        applications, and hardware products

        ·  Processes for producing international products

        ·  Methodologies for the collection of international design data

        ·  Methodologies for the evaluation of international products

        ·  Addressing Cultural differences in product design

        ·  Design of products for multilingual communities

        ·  Using metaphors for international products

        ·  Systems for adapting products

        ·  Cultural attitudes towards technology

        ·  Cultural bias and adaptation-Cultural diversity and unification

        ·  Effect of technology on culture

        ·  Global Culture vs. Local Culture on the Internet

        ·  Technologies that enhance/aid the design of international


        ·  HCI4D – HCI for Development

        ·  Innovative Solutions for Emerging Markets

The first workshop, IWIPS’99, was held at the Rochester Riverside

Convention Centre, Rochester, NY USA. The 2001 workshop was held at the

Open University, in Milton Keynes, UK, the first to be held outside the

U.S. Following the success of the ninth IWIPS 2010 in London, UK, IWIPS’11

is being held for the first time in Asia, i.e. in Kuching, Borneo,

Malaysia. In addition to the conference, the location would provide

participants a first-hand glimpse of the cultural diversity, the home of

2.4 million people comprising more than 30 ethnic groups and 63 languages.

At IWIPS 2011, the participants will consist of designers, practitioners,

researchers, from both academia and industry. Given the location, we expect

more participation from Asian countries. The workshop will offer tutorials,

industrial case studies, demonstrations, keynotes and presentations. In

addition, participants will also be able to network and share knowledge and

experiences with participants from another co-located conference, Seventh

Conference on Information Technology in Asia 2011 (CITA '11) held

simultaneously with IWIPS 2011.  Registration to IWIP 2011 will also

entitle you to complimentary registration to CITA’11 (


Paper submission: 7 February 2011

Notification of Acceptance: 18 March 2011

Camera ready: 18 April 2011

Registration: 15 May 2011

Conference dates: 11-14 July 2011


International Chair:

Christian Sturm

The German University in Cairo, Egypt

Girish Prabhu

Srishti Labs, Srishti School of Art, Design & Technology, India

Elisa del Galdo

Flow Interactive, United Kingdom

Jose Abdelnour-Nocera

Thames Valley University, United Kingdom

Dave Lewis

senbarila, Germany

Local Chair:

Alvin W. Yeo, Jacey-Lynn Minoi

Universiti Malaysia Sarawak

Additional information

About Sarawak, Borneo:


Flights and cruises into Sarawak: See bottom of

Yours sincerely,

Amelia J. Robert


Faculty of Computer Science & Information Technology

Universiti Malaysia Sarawak (UNIMAS)

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:: 082-583643 (O)  ::  082 583764 (F) ::


and that ye study to be quiet,

and to do your own business,

and to work with your own hands

.: 1 Thessalonians 4:11 (KJV) :.


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