> Mark Gardner wrote:
> Success on the web is obviously about giving the audience what they want,
> and if that is flashy bits then the site is hitting the mark.

Well, success does depend on meeting the customer's wants and needs but
there must be a business metric in that formula (such as selling shoes,
building brand awareness, etc). I don't know if customers go to Dr. Martens
for shoes or bits or both without asking them. I do know that making people
feel good with flashy bits alone does not a successful business make ;-)

-challis


          Challis Hodge, CEO
H A N N A H O D G E
          u s e r   e x p e r i e n c e   a r c h i t e c t s

          312.922.3600  fax 312.922.3322
          [[log in to unmask] | www.hannahodge.com]

   ---------------------------------------------------------
   About CHI-WEB: http://www.acm.org/sigchi/web/chi-web.html
   ---------------------------------------------------------