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"ACM SIGCHI WWW Human Factors (Open Discussion)" <[log in to unmask]>
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Cathy Lu <[log in to unmask]>
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Fri, 29 Apr 2011 14:48:37 -0600
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"Patti Shank, PhD, CPT" <[log in to unmask]>
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Cathy, Great resource. Thanks SO much!

Patti

Patti Shank, PhD, CPT
www.learningpeaks.com

Twitter: pattishank

My books on Amazon: http://amzn.to/fcgx3C 

-----Original Message-----
From: ACM SIGCHI WWW Human Factors (Open Discussion)
[mailto:[log in to unmask]] On Behalf Of Cathy Lu
Sent: Friday, April 29, 2011 8:02 AM
To: [log in to unmask]
Subject: Re: Ways to entice users

A group of graduate students from IIT Institute of Design designed a tool
kit (flash cards) that tie behavioral economics with design strategies and
problem solving.

You can download their toolkit from here:
http://www.brainsbehavioranddesign.com/kit.html

I personally find these reference cards and worksheets helpful and handy.
They remind you of the basic principles behind different design decisions we
make. For example, the principle of ownership indicates that 'Me' and 'Mine'
make things extra valuable. Therefore one of the strategies associated to it
is 'Align the desired outcome with the users' identity.'

Hope you enjoy using them!

     ~Cathy

On Fri, Apr 29, 2011 at 7:55 AM, Calum Benson <[log in to unmask]> wrote:

> On 28 Apr 2011, at 19:04, stephanie . wrote:
>
> > It could be something as simple as explaining the concept of an
> Invitation
> > design pattern, such as a tooltip (
> > http://developer.yahoo.com/ypatterns/richinteraction/invitation/).
>
> Going slightly off at a tangent, but interestingly, most of those 
> patterns are virtually useless on the increasingly-popular medium of 
> touchscreens, where 'hovering' isn't an option. Are there any emerging 
> frontrunners for touchscreen equivalents?
>
> Cheeri,
> Calum.
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