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ACM SIGCHI WWW Human Factors (Open Discussion)


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Jeff Johnson <[log in to unmask]>
Wed, 27 Apr 2011 21:00:34 -0700
text/plain (28 lines)

A friend who is a webmaster for several sites, some for-profit and 
some non-profit, asked me the following question:

"Questions come up about a particular area of UX in our case -- the 
optimal balance of content vs advertising elements in the design of a 
web page.  If advertising runs the show, we risk cheapening the value 
of our content and brand; if content runs the show, advertising 
complains about lost revenue opportunities.  I'm hoping there might 
be some best practice guidelines available from content providers 
who've fought these battles recently? Would appreciate any pointers 
you can offer."

We already checked Jakob's for relevant advice, and found 
some.  Does anyone have any other advice?

Jeff Johnson
UI Wizards, Inc.

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