Not an article but a simple sound bite to grab the managers attention. I
have found this to be very effective.
Before the web, consumers went to a store, gave their money, and then used
the software. With the web, customers go to your web site, use the web site,
and then give you their money. If people can not use your website, they are
not going to make it to point where they will give you their money.
Joe Grant wrote:
> I was wondering if anyone could point to any good articles or references
> written from a marketing or business perspective to support usability
> work on public web sites. www.useit.com has several good articles, such
> as "The Failure of Corporate Web Sites,", which I do plan to pass along
> to our new head of Marketing, who is having a huge influence on our web
> site redesign. In short, I feel that I can do more to get across the
> user-centered design perspective.
> As noted at CHI 99 recently, HCI professionals have a long way to go to
> speak to those in management making strategic decisions in things such
> as web sites. It would be great if someone had a good reference from a
> business periodical, or perhaps a management journal such as the Harvard
> Business Review.
> -- Joe Grant
> Joe Grant
> Usability Specialist
> Tripos, Inc.
> 1699 South Hanley Road mailto:[log in to unmask]
> St. Louis, MO 63144 314 647-1099
> Chair, GatewayCHI
Nick Iozzo ([log in to unmask])
Neoglyphics Cognitive Engineering group