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ACM SIGCHI WWW Human Factors (Open Discussion)

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"ACM SIGCHI WWW Human Factors (Open Discussion)" <[log in to unmask]>
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Date:
Fri, 5 Feb 1999 17:08:42 -0000
Reply-To:
Matt Pearcey <[log in to unmask]>
Subject:
Re: gathering user profiles
From:
Matt Pearcey <[log in to unmask]>
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<[log in to unmask]>
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> Does anyone have any input on the best ways to gather user profile
> information online?  I would like to learn more about who is
> using our site,
> what their interests are, and what type of content they find most
> valuable,
> but I'm concerned that lengthy registration forms will turn new
> users away.

Hi Vicky,

an old, but effective marketing trick is to offer the user the chance to win
something of value if they register...

"register now and win a Palm Pilot" for example...

cheers,
Mat
==
Matt Pearcey
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