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ACM SIGCHI WWW Human Factors (Open Discussion)


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"ACM SIGCHI WWW Human Factors (Open Discussion)" <[log in to unmask]>
Michael Lee <[log in to unmask]>
Tue, 16 Feb 1999 21:24:23 PST
Michael Lee <[log in to unmask]>
text/plain (50 lines)
>From:    Duncan Friend <[log in to unmask]>
>I'm on a state government standards group that is currently looking
>The agencies suggest that forcing users to remember/use
>is not customer-friendly (especially re: email) and too *governmental*.
>know most users get to sites by linking, but couldn't URL's be
considered a
>facet of usability?, as they're really the first thing needed to enable
>to perform a task. Over time, I would like to move to advertising just
>URL for the whole state, that leads to a gateway that directs you to
>service in a couple clicks. However, would that be the most *usable*
way to
>advertise a site about road conditions, or would (and what
>about 70 more of those as our number of apps grows?)

  Most definitely; I believe that memorable URLs can improve usability
for new sites. A memorable, and short & easy to type URL is also great
for marketing reasons -- the easier to remember, the better.

  I also believe that advertising one URL for the whole state would be
preferrable to separate URLs. Give your residents one easy-to-remember
URL. Perhaps you could branch from that main URL (i.e. if your main
domain is "", road conditions could be ""
or "").
  Short, catchy, and succint phrases, names, and ideas is a good
marketing formula to use. Same would go for domain names.

  For an example of why I believe this is preferrable, let me tell you
about a situation my coworkers and I faced. We were on a project that
was to be moved to a different city. One of my coworkers wanted to find
out more about this city, it's weather, it's popular attractions, a map,
etc. He typed in that city's name with a ".org" after it. To this city's
credit, there was a web site there with all the information he wanted.

  I hope this helps.

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