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Lisa Gualtieri <[log in to unmask]>
Reply To:
Tue, 19 Feb 2013 23:06:45 -0500
text/plain (58 lines)
Mobile Health Design and Digital Strategies for Health Communication are
offered this summer at Tufts University School of Medicine. Please contact
me with any questions.

Mobile Health Design offered online May
22-June 26, 2013

This online course examines the impact and potential of mobile devices for
health at a national and global level. Using personas, competitive
analysis, and other design methodologies, participants will conceptualize
and design health apps that incorporate evidence-based guidelines and
capitalize on context, mobility, and big data. All course activities will
be offered using Adobe Connect and Google+ Hangouts.

5th Annual Tufts Summer Institute on Digital Strategies for Health
Communication meets July 14-19, 2013

Most healthcare and public health organizations who are trying to reach
healthcare consumers share these problems: “Our website hasn't been updated
in three years”; “We started a Twitter page and don’t know if it helps us
reach people”; and “Everyone else has an app – do we need one too?” With
59% of US adults looking online for health information, healthcare
organizations need a digital strategy and healthcare professionals need to
understand the latest technologies to plan and execute health communication
initiatives. There can be a risk in not embracing technology if other
health organizations are and if healthcare consumers expect it. Yet it is
difficult to decide which technologies to select and how to use them to
provide effective health communication as part of a coherent strategy. This
course covers how to develop and implement a digital strategy to drive a
health organization’s online presence, specifically the processes for
selecting, using, managing, and evaluating the effectiveness of
technologies for health communication. This one-week, intensive hands-on
course will use case studies and guest lecturers from organizations such as
Massachusetts Medical Society, CDC, Consumer Reports, Harvard Health
Publications, and ABC Health News.

Lisa Gualtieri, PhD, ScM
Assistant Professor
Tufts University School of Medicine
Department of Public Health and Community
136 Harrison Avenue, Boston, MA 02111
Phone: 617-636-0438 Cell: 781-330-9456
Email: [log in to unmask]
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