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"ACM SIGCHI General Interest Announcements (Mailing List)" <[log in to unmask]>
Fri, 15 Apr 2005 19:49:56 +0100
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William Hudson <[log in to unmask]>
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Posted on behalf of Susan Dray [mailto:[log in to unmask]] 

++++++++++++++++++Apologies for cross-posting++++++++++++++++++

7th International Workshop on Internationalisation of Products and

7-9 July, 2005, Amsterdam, the Netherlands

REMINDER: IWIPS'05 advance registration deadline: 15 April 2005

Conference theme
Designing for Global Markets: Bridging Cultural Diversity

Keynote Speakers
Prof. Geert Hofstede
Dr. Pat W. Jordan (Director, Contemporary Trends Institute) Anne Kirah
(Senior Anthropologist, MSN)

-Designing pleasurable products for a global market Patrick Jordan,CTI
-Cross-cultural user interface design for work home and on the way Aaron
Marcus, AM&A -Localisation vs. globalisation: Making the trade-off
Leslie Fountain, System Concepts

The 7th International Workshop on Internationalisation of Products and
Systems (IWIPS'05) is the latest in a series of annual international
conferences highlighting top quality research and industry experience in
the development of systems and interfaces for international and
intercultural use. 

The IWIPS field is committed to the belief that in order to develop
products and systems for a global market, it is necessary to understand
international user differences, the effects of cultural backgrounds on
user behaviour and the practical aspects of designing, developing and
supporting international systems.

The conference will be held in the historic centre of Amsterdam and will
offer a proven mix of tutorials, keynote presentations, paper
presentations, demonstration booths, poster presentations, panels,
interactive sessions and informal social events to optimise the
cross-fertilization of information and ideas from researchers and
practitioners in this multi-disciplinary field. 

Please visit for registration

Paper topics include the following: 
*International product design
*The influence of culture on user experience *Networked communities:
Culture and Computer Mediated Communication *Addressing the digital
divide: Can technology overcome cultural boundaries?
*Mobile devices: Design issues concerning international and local
*Adaptive interfaces: Adapting for culture *Methodologies and best
practices in international product development beyond translation
*Theory, methods, and assessment techniques for international product
and system evaluation and cross-cultural user research.

If you have any further questions please visit the website
or email the conference chair Vanessa Evers ([log in to unmask]).

IWIPS Committee
Elisa del Galdo
Donald Day
Robert Gilham
Vanessa Evers
Girish Prahbu
Masaaki Kurosu
Jose Coronado
Brenda Hall
Deborah Webb
Kirsten Roese
Pia Honold

Local Committee
Vanessa Evers, University of Amsterdam, The Netherlands Henriette Cramer
Mattijs Ghijssen Brechtje Daams Victor de Boer Spencer de Groot


With Kind regards,
Susan M. Dray
Dray & Associates, Inc.
Minneapolis, MN  55405  USA
+1 612 377 1980
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"If the USER can't use it,
it doesn't work!"(tm)

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