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"S.Minocha" <[log in to unmask]>
Reply To:
Sun, 16 Jul 2006 14:35:19 +0100
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 Full-time PhD Studentship

Consumer Culture in a Virtual Environment: Expectations, Transactions
and Relationships in E-Commerce

Closing date for applications: 04 August 2006

Faculty of Mathematics & Computing, The Open University, based in Milton
Keynes, UK

Three-year funded PhD studentship from October 2006 jointly funded by
the Faculty of Maths and Computing and the Business School of the Open
University (OU).  You will join the Human-Computer Interaction (HCI)
group in the Department of Computing of the OU.  The project's advisory
panel has three industrial collaborators.
The aim of the on-going e-commerce research programme is to explore
relationship between customer behaviours, perceptions, rationale for
behaviour, and evaluation of the consumption experience.  This
studentship-project focuses on the analyses of the interactions between
social, organisational, and individual factors, and their relative
effects on initial customer decision-making, conduct of business, and
relationship development with e-commerce environments.  Informal
enquiries about the proposed research can be made to Dr. Shailey Minocha
([log in to unmask]).

You should have a Masters Degree in HCI, Psychology, Social Sciences, or
a related discipline, and have an outstanding research potential and a
keen interest in Usability and Consumer Behaviour. 

Further information about studying for a research degree at the OU is at For details of this
project and how to apply for this studentship, write to
[log in to unmask]  Closing date: 04 August 2006.

Equal Opportunity is University Policy.

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