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ACM SIGCHI WWW Human Factors (Open Discussion)

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"ACM SIGCHI WWW Human Factors (Open Discussion)" <[log in to unmask]>
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Erica Gordon Sorohan <[log in to unmask]>
Date:
Tue, 11 Nov 2008 08:42:26 -0800
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°-° Daniel M. <[log in to unmask]>
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You can do this yourself. 

1 - Make sure you're using analytics to observe the pattern of use as it is now with the navigation. 
2. - set us an A/B test that includes a version without the navigation.
3. - Compare the web analytics after 30-90 days.


--- On Mon, 11/10/08, Erica Gordon Sorohan <[log in to unmask]> wrote:

> From: Erica Gordon Sorohan <[log in to unmask]>
> Subject: invluding navigation on process pages
> To: [log in to unmask]
> Date: Monday, November 10, 2008, 1:38 PM
> Has anyone had any firsthand experience with, or know of any
> research conducted on, the effect of including or not
> including global navigation on process pages? Our marketing
> department wants to eliminate global navigation on process
> pages (such as "register" and
> "subscribe"), arguing that navigation is a 
> "distraction" that causes users to abandon the
> process. Other business groups want to retain global
> navigation on all pages. Thoughts?
> 
> 
> 
> 
>    
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