Meant to post this to the list as well...
There's one metaphor that's worked well for me... Compare using an
unfamiliar program with trying to find the rental car dropoff at an
unfamiliar airport. Some of the things that relate:
You rely totally on environmental signs (no maps exist in that amount of
detail and you probably didn't get training)
You don't have time to stop and look at every sign
If you miss a sign, you probably have to go back and start all over
You're time crunched (how long until the plane takes off? Is like - how
long until the meeting starts?)
Time costs money (that mileage keeps racking up and I have to pay for
Basically, try to take them out of their environment of comfort
(software) and help them connect with a situation where they felt as
frustrated and lost as a typical user might be!
Sr. User Experience Analyst
Open Text Corporation
From: phoenixl [mailto:[log in to unmask]]
Sent: Tuesday, August 24, 2004 1:20 PM
To: [log in to unmask]
Subject: User? What User?
I've been asked to give a presentation to a group of programmers /
developers who are being resistant to user needs and usability. The
goal is to get grab their hearts and get them interested in the users.
Statistics aren't going to work here. I would love hearing any
suggestions or references that I could include.