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Sat, 28 Feb 2015 21:36:00 -0500
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Lennart Nacke <[log in to unmask]>
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Steve Engels <[log in to unmask]>, Pejman Mirza-Babaei <[log in to unmask]>
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At CHI 2015, in Seoul, South Korea, we are organizing an interactive
course that investigates the methodology, cost, and benefits of a
variety of user research approaches. The course, entitled Actionable
Inexpensive Games User Research, will provide demonstrations and
advice regarding a number of efficient experimental techniques.
Particularly, the course aims to assist independent developers,
designers, and students in pursuing cost-effective means of user
experience research for entertainment products. We promise an
entertaining and educational course experience at CHI 2015. CHI 2015
is just around the corner with the early registration deadline ending
on 6 Mar 2015, now is a great time to register for the conference and
our Games User Research course with code C07.

=======================
ACTIONABLE INEXPENSIVE GAMES USER RESEARCH COURSE
=======================

Attending this course carries a $25 fee. Should you wish to
participate (and we really hope you do), please add this course to
your registration when you register for CHI 2015.

Registration: https://www.regonline.com/CHI2015AttendeeRegistration
Course ID: C07

Course Information
=============

Date: Monday, April 20th, 2015
Session times (runs in two units): 14:30-15:30, 16:40-17:50 (layout - rounds)
Location: E7
Instructors: Lennart Nacke, Steve Engels, and Pejman Mirza-Babaei
Website for materials: http://gur.hcigames.com/chi-2015-course/
Fee: $25

Course Overview
=============

Effective user research is an integral component of the development
process, serving to refine the quality of user interaction and shape
the user experience as a whole. However, traditional means of
conducting this research can be inaccessibly expensive, impeding the
progress of smaller development teams and reducing their ability to
provide an optimized user experience. Furthermore, many teams
encounter issues relating to the confusion of user research, usability
testing, playtesting, and focus groups.

This course will provide a thorough introduction to the concept of
games user research, as well as instruction in the distinction and
practice of a collection of user research techniques. We will focus
more specifically on inexpensive approaches feasible for independent
developers. Examples and demonstrations of these methods will be
examined in detail, analyzing the relative costs and benefits of each
approach.

Course participants will be instructed concerning the proper execution
of research techniques, the reduction of bias, and the validation and
analysis of results, as well as the use of heuristics in evaluating
competitive offerings. We will suggest inexpensive methods of applying
these techniques in a laboratory context, in addition to exploring the
implementation of an inexpensive mobile laboratory set-up.

Participants are encouraged to bring their own entertainment-related
project for testing in the provided experimental set-up. Instructors
will also supply a game currently under development for the purpose of
practising various user testing procedures.

Among registered participants, we will distribute five complimentary
copies of the Games User Research book once it will be released
(tentative in 2016), currently being edited by two of the workshop
organizers.

Course Organizers
=============

Lennart Nacke is an Assistant Professor of Human-Computer Interaction
and Game Development at the University of Ontario Institute of
Technology (UOIT). His research focuses on the design and evaluation
of human-computer interfaces, as well as the applications of
interactive technology and gamification in the context of
entertainment, education, and healthcare. He is strongly interested in
Games User Research (GUR) and has served on the steering committee of
the IGDA GUR SIG for two years.

Steve Engels is a Senior Lecturer of Computer Science at the
University of Toronto. He was responsible for developing the game
design courses within the department and for creating Level Up!, a
public showcase of student work in the field of video game design,
combining projects from more than 12 different colleges and
universities.

Pejman Mirza-Babaei is an Assistant Professor in the field of Games
User Research at UOIT. His work is primarily concerned with the
development of formative, evaluative techniques for games and the
investigation of the player experience in games. He was worked on
several games under development, including Crysis 2, Split/Second
Velocity, Buzz! Quiz World and Sony's Wonderbook platform.

Registration: https://www.regonline.com/CHI2015AttendeeRegistration

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