ACM SIGCHI General Interest Announcements (Mailing List)


Options: Use Forum View

Use Monospaced Font
Show Text Part by Default
Show All Mail Headers

Message: [<< First] [< Prev] [Next >] [Last >>]
Topic: [<< First] [< Prev] [Next >] [Last >>]
Author: [<< First] [< Prev] [Next >] [Last >>]

Print Reply
Allison Woodruff <[log in to unmask]>
Reply To:
Allison Woodruff <[log in to unmask]>
Thu, 17 Apr 2014 14:17:59 -0700
text/plain (101 lines)

Privacy Personas and Segmentation (PPS)

Workshop at the Symposium on Usable Privacy and Security (SOUPS) 2014
July 9, 2014, Menlo Park, CA


Further details at:


Starting with Westin's Privacy Indexes - a non-contextual privacy measure -
scholars and practitioners have been interested in understanding and
measuring privacy attitudes and concerns, and their relationship with
privacy behavior. Over time, an awareness has emerged of the importance of
context in privacy concerns, and the complex relationship between concerns
and actual behaviors. In recent years, proposals have been made to segment
individuals into more granular and detailed categories of privacy concerns
or behaviors, and classify or predict their privacy types, or personas.
Such efforts have been motivated by the goals of better understanding the
relationships between privacy attitudes, concerns and behaviors, and of
helping end users make better privacy decisions.

The focus of the PPS workshop is to bring together researchers and
practitioners interested in privacy personas and segmentation, to encourage
a paradigm shift in the measurement, modeling, and characterization of
privacy concerns which recognizes the complex interaction of factors
influencing it. Those interested in participating should submit a research
or position paper on a relevant topic.

Topics of interest include, but are not limited to:

o The use of segmentations and personas for representing privacy concerns
o Critiques of existing approaches and explorations of the inherent
limitations of privacy segmentations or privacy personas
o New paradigms and instruments for understanding, measuring, and modeling
privacy concerns
o Evaluations and critiques of existing instruments for measuring privacy
o The role of context, personality, experiences, and other traits in
influencing privacy concerns
o The relationship between privacy concerns, attitudes, and behavior
o The influence of an organization's privacy behavior on users' privacy
o Other topics related to measuring, modeling, and characterizing privacy

Authors of accepted papers will be invited to present their ideas at the
workshop. Accepted workshop papers will be available on the SOUPS website,
but will not be included in the ACM Digital library. This means that the
works will not be considered peer-reviewed publications from the
perspective of SOUPS and hence should not preclude subsequent publication
at another venue.


We invite authors to submit short research papers or position papers in PDF
format. Papers should use the SOUPS 2-column formatting template (MS Word
or LaTeX ).  Submissions should be 1 to 6 pages in length, excluding
references and appendices. The paper should be self-contained without
requiring readers to also read the appendices. Submissions should not be
blinded. Submissions should be made through the EasyChair PPS 2014
submission site:


Submission Deadline: May 15, 2014, 5pm PDT
Notification: May 30, 2014
Workshop: July 9, 2014


Alessandro Acquisti, Carnegie Mellon University
Anthony Morton, University College London
Norman Sadeh, Carnegie Mellon University
Allison Woodruff, Google

Email inquiries may be sent to: [log in to unmask] or
[log in to unmask]

Allison Woodruff
User Experience Researcher
Google Privacy

    For news of CHI books, courses & software, join CHI-RESOURCES
     mailto: [log in to unmask]

    To unsubscribe from CHI-ANNOUNCEMENTS send an email to
     mailto:[log in to unmask]

    For further details of CHI lists see