Employing the user centered design process during product development is
hard work. You and your team could get rewarded for that hard work by
submitting an entry for this year¹s User Centered Product Design Award.
As a winner you would get $1,000, an elegant trophy, and the opportunity
to showcase your efforts in a special full session at the Human Factors
and Ergonomics Society (HFES) Annual Meeting.
The Call for Nominations below gives more detail and tells you exactly how
to send us a submission. It¹s not difficult, but if you have any
questions, as co-chairs of the award, Dianne McMullin
([log in to unmask]) or Stan Caplan (585-442-0499) will be glad
to answer them.
15th Annual Stanley Caplan User-Centered Product Design Award
Dianne McMullin and Stan Caplan
Nominations Due: April 22, 2016
The HFES Product Design Technical Group (PDTG) invites you to submit a
nomination for the 15th annual Stanley Caplan User-Centered Product Design
award. No entry fee or other cost is required. The award emphasizes both
product design and the methods used to specify and achieve the design.
The winning product/system will be recognized at the 2016 HFES Annual
Meeting in Washington, DC on September 20thand the awardees will be asked
to present a talk on the product and methodology. The awardees will also
be expected to submit a paper to ³Ergonomics in Design² within two months
of the meeting.
Consideration is given to products, software or systems that are meant for
use in the home, in the workplace, or while mobile including consumer,
commercial, and medical products. Military equipment or systems are
excluded from consideration. The product or system being nominated must be
operational at time of submission. At a minimum, it must be scheduled for
commercial use within one year with no substantial changes. At a maximum,
the product or system can be on the market for three years.
Nominations will be accepted from individuals nominating others or
nominating themselves. Award candidates do NOT have to be a member of
HFES or of PDTG. All product designers, product teams, or human factors
professionals, are invited to participate.
The nominations should be submitted in electronic form and should consist
of a cover file, body file, and an optional video file: Submissions are
expected to address each judging criteria in the body file. Failure to
follow the format may result in disqualification.
Cover File (separate file; will not be shared with judges) 1.
Name of Product
2. Name of person/persons being nominated and their title(s)
3. Names of team members that worked on the product and their titles
4. Name of contact person and their phone, mailing address, and email
5. State of Development: If this product is currently on the market,
how long? If not, what remains to be done to put it in commercial use?
Body file (file separate from cover sheet)1. Name of Product
2. Product Description including pictures, story boards, etc. that
clearly explains the product¹s form and the operation.
3. Targeted Users: Describe the characteristics of the targeted users
and how they were different than excluded users.
4. External Considerations: What external constraints and/or
requirements were imposed upon the development of the product or process?
5. Judging Criteria: Following are the judging criteria. Please write
a separate description for each of the six criteria that explains how the
product or process meets that criterion. The criteria are divided between
issues of design and issues of methodology used to develop and evaluate
5.A. Functional Obviousness (Design)
Upon first impression does the design speak to the user in a way that
makes the product appealing and apparently easy to use?
5.B. Ease of Operation (Design)
How easy is it to learn and actually do tasks in various applicable usage
modes such as set up, normal usage, failure recovery, maintainability,
portability, storability that occur during ownership?
5.C. Creativity/Innovation (Design)
How is this product unique compared to similar products? How does
usability and styling take advantage of product technology?
5.D. Concept Development (Methodology)
How was new user input created or past user data applied to influence the
product or system concept?
5.E. Design (Methodology)
How was user data generated or used for specifying design parameters or
making design decisions?
5.F. Evaluation (Methodology)
What was done to assess usability of the product design and the need for
improvement? This could include iterative assessments made during the
design process or feedback obtained in the market that could be used for
subsequent versions of the product. Be specific concerning testing
Video File (optional) A video may be submitted, but only to illustrate the
product or product usage. Marketing videos are discouraged and will not
be considered in the judging. Videos should not exceed 5 Megabytes and
should be viewable on Windows Media Player or Quicktime.
Tip: Judges¹ evaluations can only be based on the submission they receive
so a high quality submission that clearly and concisely addresses each
criterion will be an asset. The submission should not be treated as a
marketing tool. Statements about a product¹s quality should be
substantiated by documenting results or clear rationale that explain the
how and why.
AdministrationThe deadline for submitting nominations for the award is
April 22, 2016. Nominations should be submitted electronically to Dianne
McMullin at [log in to unmask]
Judges will declare a winner in July and may also identify submissions for
honorable mention. If none of the submissions are evaluated to be of
sufficiently high quality, judges will have discretion to forego a winner.
The winner(s) will be announced publicly in early August. At the
September 20th special award session they will receive an elegant trophy
and a $1,000 honorarium. An HFES press release will issued.
Susan M. Dray, Ph.D., CUXP
President, Dray & Associates
Fulbright Scholar, Universidad Tecnológica de Panamá, 2014
Lifetime Achievement in Practice Award, SIGCHI, 2015
Co-chair, Case Studies, CHI2016
Vice President, At-Large, SIGCHI, 2015 - 2018
ACM Distinguished Engineer
³If the USER can¹t use it,
It doesn¹t work!"
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