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From:
Busch Marc <[log in to unmask]>
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Busch Marc <[log in to unmask]>
Date:
Mon, 10 Aug 2015 15:03:10 +0000
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Workshop on Personalization in Serious and Persuasive Games and Gamified Interactions @CHI PLAY 2015 – October 4th

This one-day workshop explores personalization of serious and persuasive games and gamified interactions.

in conjunction with CHI PLAY 2015 in London (http://chiplay.org/) – October 5-7
Workshop website: http://personalizedgames.tech-experience.at


IMPORTANT DATES

- Workshop submission deadline:              September 1st
- Notification of acceptance:                     September 4th
- Camera-ready version:                              September 26th
- Workshop at CHI PLAY:                             October 4th


TOPIC

Serious and persuasive games and gamified interactions have become popular in the last years, especially in the realm of Behavior Change Support and Awareness Systems. It has been shown that personalized serious and persuasive games and gamified interactions can increase effectivity of supporting behavior change and awareness towards certain topics (e.g. health) compared to “one size fits all”-systems. However, how serious games and gamified interactions can be personalized, which factors can be used to personalize (e.g. personality, cognitive abilities, gender, persuadability, player types, gamification user types, states, contextual/situational variables), what effect personalization has (e.g. on player/user experience) and whether there is any return on investment is still largely unexplored.
This full-day workshop aims at bringing together the academic and industrial community as well as the gaming and gamification community to jointly explore these topics and define a roadmap for future research and practice in this field.


PARTICIPATION

We invite an academic and industrial audience from a diverse range of backgrounds and roles, such as: research, product development, engineering, design and marketing. Workshop submissions are invited in the following categories:

•             position papers (2–4 pages)
•             work-in-progress papers (2–4 pages)
•             full research papers (4–6 pages)
•             videos and interactive demos (along with 2–4 page description)


Page limits exclude bibliography.
Submissions are invited to one or more of the following topics (or related to them):

• Theories, frameworks or definitions of personalization, customization, adaptation or tailoring of serious and persuasive games and gamified interactions.
• Explorations of factors for personalization, e.g. personality, cognitive abilities, gender, persuadability, player types, gamification user types, different states, customization of game input/output devices, etc.
• Studies showing the effect of personalization, especially on several relevant dependent variables, e.g. holistic player/user experience, emotional and cognitive appeal, usage frequency, cultural background.
• Development and validation of new and improved models for personalization e.g. advanced player/gamification user type models.
• Design practices, guidelines and challenges as well as procedures, patterns, around personalization of serious games and gamified systems.
• (Industrial) case studies and (commercial) examples of personalized serious and persuasive games and gamified systems (benefits, risks, practical impact).
• Success stories and stories of failure around personalization of serious and persuasive games and gamified systems. Limitations and requirements of personalization.
• Studies on the return of investment and costs-benefits analyses of personalization in serious and persuasive games and gamified interactions.
• Other market- and industry relevant considerations of personalized serious games and gamified systems as well as new business models and opportunities for personalization (e.g. personalization as premium feature).

The submissions (formatted according the ACM SIGCHI Extended Abstract format) will be reviewed by the organizers with support of other researchers forming a dedicated program committee and selected according to their potential to contribute to the workshop topic and to foster discussion.

Please submit your papers via e-mail to:
[log in to unmask]<mailto:[log in to unmask]> or [log in to unmask]<mailto:[log in to unmask]>

All accepted contributions will be made available on the website to allow participants to prepare for the workshop. The organizers will consider the publication of revised versions of accepted papers as part of a special issue in a Games or Gamification related journal.


ORGANIZERS

Marc Busch & Elke Mattheiss (AIT Austrian Institute of Technology GmbH)

Rita Orji (McGill University)

Andrzej Marczewski (Capgemini UK)

Wolfgang Hochleitner & Michael Lankes (University of Applied Sciences Upper Austria)

Lennart E. Nacke (University of Waterloo)

Manfred Tscheligi (University of Salzburg & AIT Austrian Institute of Technology GmbH)


CONTACT

More details can be found on the workshop website: http://personalizedgames.tech-experience.at
For any further information on the workshop or if you have questions please contact [log in to unmask]<mailto:[log in to unmask]> or [log in to unmask]<mailto:[log in to unmask]>.


MARC BUSCH
Scientist
Innovation Systems Department
Business Unit Technology Experience

AIT Austrian Institute of Technology GmbH
Giefinggasse 2 | 1210 Vienna | Austria
T +43 50550-4535 | M +43 664 88964935 | F +43 50550-4599
[log in to unmask]<mailto:[log in to unmask]> | http://www.ait.ac.at<http://www.ait.ac.at/>

FN: 115980 i HG Wien  |  UID: ATU14703506
www.ait.ac.at/Email-Disclaimer<http://www.ait.ac.at/Email-Disclaimer>


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