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Rita Orji <[log in to unmask]>
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Rita Orji <[log in to unmask]>
Mon, 28 Dec 2015 07:56:04 -0600
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***Apologies if you receive multiple copies of this CfP***

*Call for Participation: *

*Persuasive 2016 Workshop on Personalization in Persuasive Technology *

*April 5, 2016, Salzburg, Austria*

*Important Dates:*

   - Feb 2, 2016: Submissions deadline, submit via email to
   [log in to unmask]
   - Feb 10, 2016: Acceptance notification
   - Feb 20, 2016: Camera Ready
   - April 5, 2016: Workshop

The goal of the Personalization in Persuasive Technology Workshop is to
connect diverse groups of persuasive technology and behavior change
researchers and practitioners interested in personalization and tailoring
of persuasive technology to share their experiences, ideas, discuss key
challenges facing the area, and define a roadmap for future research in
this area.  We welcome submissions and ideas from any domain of persuasive
technology and HCI including, but not limited to health, sustainability,
games, safety and security, marketing, eCommerce, entertainment and
education. Workshop papers and ideas will be archived online to be
accessible to the general public.

*Participants are invited to submit:*

   - position papers (2–4 pages)
   - work-in-progress papers (2–6 pages)
   - full research papers (6-12 pages)

We invite position and research papers that cover any of the topics listed
below or other relevant topics:

   - What do we personalize (for example, do we personalize the persuasive
   strategies, approaches, or end-goals)?

   - How do we personalize (e.g., subjective and objective personalization

   - Who do we personalize for (e.g., personality, gender, age,
   persuadability, player types, emotional states, contextual/situational

   - Where do we personalize? - domain and context dependency of
   personalization approaches

   - Why do we personalize (e.g., increase overall effectiveness, attitude
   vs. behavior change)?

   - How do we evaluate the effectiveness of personalized persuasive
   technology over the one-size-fits-all, and what variables constitute
   contextual effectiveness (e.g., number of encounters and short or long-term

   - Challenges and limitations of implementing personalized persuasive
   technology and possible solutions.

   - Case studies and examples of personalized persuasive technologies

   - Success and failure stories with regard to personalized persuasive

   - Benefit and trade-offs of personalizing persuasive technology

   - Studies on the return of investment and costs benefits analyses
of personalized
   persuasive technology

   - Effect of personalization on user experience

   - Explorations of the differences and commonalities between
   personalization, customization, adaptation and tailoring

   - Other areas of personalized persuasive technologies.

Submission will be peer-reviewed and the organizing committee will select
up to 20 participants according to relevance, quality, and research
diversity.  All accepted papers will be published as part of the workshop
proceedings and accessible online. Please note that no separate
registration fee is required to participate in this workshop. The Persuasive
Technology 2016 <> *will offer (for the first
time) free access to workshops.* We also welcome participants who
are registered for the main conference to join our workshop.


Rita Orji, McGill University, Canada
Marc Busch, Austrian Institute of Technology, Austria
Arie Dijkstra, University of Groningen, Netherlands
Michaela Reisinger, Austrian Institute of Technology, Austria
Agnis Stibe, Massachusetts Institute of Technology, USA
Manfred Tscheligi, University of Salzburg, Austria

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