Experience Design for Multiple Customer Touchpoints
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Workshop in conjunction with NordiCHI'16 conference
Gothenburg, Sweden

Important Dates
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August 1st, 2016     - Deadline for papers
September 3, 2016    - Notification of acceptance
October 23rd or 24th - Workshop (one full day)

Keywords
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Multi-touchpoint design; Experience design; Service design; Omnichannel
design; User experience; Customer experience; Brand experience

Description
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A burgeoning topic in the field of user experience (UX) is designing
users¹ experiences in different channels and touchpoints between an
organization and the user. The work so far has largely focused on
responsive transmedia design. However, when UX design meets service
design, a deeper and broader perspective of the topic emerges: how users¹
experiences evolve along the customer journey through different
touchpoints. Multi-touchpoint experience design aims to build a harmonious
experience journey through the touchpoints.
This one-day workshop aims to clarify the terminology in this emerging
research area, understand the opportunities and challenges of
multi-touchpoint experience design through case studies in different
application contexts, identify intriguing research themes, and build a
community in this area.


More information
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https://blogs.aalto.fi/multixd

Workshop Organizers
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Virpi Roto, Aalto University, Finland
Heli Väätäjä, Tampere University of Technology, Finland
Effie Law, University of Leicester, UK
Rachel Powers, Tata Consultancy Services, USA

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