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Roto Virpi <[log in to unmask]>
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Roto Virpi <[log in to unmask]>
Tue, 31 May 2016 06:46:35 +0000
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Experience Design for Multiple Customer Touchpoints
Workshop in conjunction with NordiCHI'16 conference
Gothenburg, Sweden

Important Dates
August 1st, 2016     - Deadline for papers
September 3, 2016    - Notification of acceptance
October 23rd or 24th - Workshop (one full day)

Multi-touchpoint design; Experience design; Service design; Omnichannel
design; User experience; Customer experience; Brand experience

A burgeoning topic in the field of user experience (UX) is designing
users¹ experiences in different channels and touchpoints between an
organization and the user. The work so far has largely focused on
responsive transmedia design. However, when UX design meets service
design, a deeper and broader perspective of the topic emerges: how users¹
experiences evolve along the customer journey through different
touchpoints. Multi-touchpoint experience design aims to build a harmonious
experience journey through the touchpoints.
This one-day workshop aims to clarify the terminology in this emerging
research area, understand the opportunities and challenges of
multi-touchpoint experience design through case studies in different
application contexts, identify intriguing research themes, and build a
community in this area.

More information

Workshop Organizers
Virpi Roto, Aalto University, Finland
Heli Väätäjä, Tampere University of Technology, Finland
Effie Law, University of Leicester, UK
Rachel Powers, Tata Consultancy Services, USA

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