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Roto Virpi <[log in to unmask]>
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Roto Virpi <[log in to unmask]>
Mon, 1 Aug 2016 16:19:30 +0000
text/plain (68 lines)
Experience Design for Multiple Customer Touchpoints - Workshop at
October 24, Gothenburg, Sweden

To be in line with the information on NordiCHI’16 web site, we have
extended the deadline of position papers until August 25th. More
information at

   Virpi Roto, Heli Väätäjä, Effie Law, Rachel Powers

On 5/31/16, 9:46 AM, "Roto Virpi" <[log in to unmask]> wrote:

>Experience Design for Multiple Customer Touchpoints
>Workshop in conjunction with NordiCHI'16 conference
>Gothenburg, Sweden
>Important Dates
>August 1st, 2016     - Deadline for papers
>September 3, 2016    - Notification of acceptance
>October 23rd or 24th - Workshop (one full day)
>Multi-touchpoint design; Experience design; Service design; Omnichannel
>design; User experience; Customer experience; Brand experience
>A burgeoning topic in the field of user experience (UX) is designing
>users¹ experiences in different channels and touchpoints between an
>organization and the user. The work so far has largely focused on
>responsive transmedia design. However, when UX design meets service
>design, a deeper and broader perspective of the topic emerges: how users¹
>experiences evolve along the customer journey through different
>touchpoints. Multi-touchpoint experience design aims to build a harmonious
>experience journey through the touchpoints.
>This one-day workshop aims to clarify the terminology in this emerging
>research area, understand the opportunities and challenges of
>multi-touchpoint experience design through case studies in different
>application contexts, identify intriguing research themes, and build a
>community in this area.
>More information
>Workshop Organizers
>Virpi Roto, Aalto University, Finland
>Heli Väätäjä, Tampere University of Technology, Finland
>Effie Law, University of Leicester, UK
>Rachel Powers, Tata Consultancy Services, USA

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