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"ACM SIGCHI Resources (Mailing List)" <[log in to unmask]>
Subject:
From:
Fleur Levitz <[log in to unmask]>
Date:
Tue, 3 Sep 2002 06:56:41 -0700
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Fleur Levitz <[log in to unmask]>
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NYC-CHI proudly presents:
An evening with Jared Spool - "Scent of a Web Page:
Getting Them to
What They Want"

Moderated by Scott Weiss, NYC-CHI Chair and Principal,
Usable
Products Company

Date: Wed. Sept 18 6:30-8:30pm;
Networking 6:30-7.
Program starts promptly at 7pm
Location: TechSpace, 41 East 11th Street, 11th floor

**RSVP REQUIRED**: [log in to unmask]
--------------------
You work hard providing top-notch content on your
site. But will
users find it? If they don't find it, all that effort
is for nothing.
What can you do to guarantee users find the content
they've come
looking for?

In this entertaining and informative presentation,
Jared Spool will
show the latest research in how designers control
whether users find
their content or not. He'll show how sites do better
when they prevent
users from needing the search engine. He'll also show
how exposing
the site hierarchy can increase the success of the
user.

Jared will show you the secrets behind successful
designs from Lands'
End, the Bureau of Labor and Statistics, and the BBC.
You'll see
sites where users who say they always use the on-site
search engines
didn't even notice when Search was missing. And you'll
see how to
best use lateral links, bread crumbs, and next and
previous. All
based on up-to-the-minute research on how actually
users navigate
sites.

--------------------
Jared Spool's bio:
Jared has guided the research agenda and built User
Interface
Engineering into the largest research organization of
its kind in the
world. He's been working in the field of usability and
design since
1978, before the term "usability" was ever associated
with computers.
He is also the conference chair and keynote speaker at
the twice-
annual User Interface Conference and is on the faculty
of the Tufts
University Gordon Institute.

--------------------
**RSVP REQUIRED**: [log in to unmask]

Space generously provided by TechSpace(techspace.com)
A/V support by Usable Products
Company(usableproducts.com)

Scott Weiss, Chair
Fleur Levitz, Information Chair
Maria Moratis, Vice-Chair
Don Bialer, Program Chair
Shan Chun, Secretary


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