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"ACM SIGCHI Resources (Mailing List)" <[log in to unmask]>
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Date:
Tue, 13 May 2003 19:51:51 +0100
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Louise Ferguson <[log in to unmask]>
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William Hudson <[log in to unmask]>
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APOLOGIES FOR CROSS-POSTING

UK UPA Evening Meeting
----------------------
We are pleased to announce that the next meeting of the UK UPA will be
the
presentation:

Mental Models, Metaphor and Design
----------------------------------
William Hudson
Tuesday 20 May, 6.30-8.30pm

Venue
London Metropolitan University
Tower Hill Building, 100 Minories
Room 224 on the second floor.

Users acquire mental models whether we design them or not. While this
receives a good deal of attention in cognitive psychology and HCI, the
design of mental models is surprisingly absent from most practical
discussions of interaction design. In his talk William Hudson briefly
introduces the theory of mental models and metaphor then goes on to look
in detail at their practical application in designing and improving
interactive systems. Examples are drawn from e-commerce (the shopping
basket metaphor), desktop applications and e-banking.

Biography
William Hudson is founder and principal consultant for Syntagm Ltd, a
consultancy specializing in user-centred design. He has over 30 year's
experience in developing interactive systems, with a focus on HCI since
the early 90's. He has contributed to Addison-Wesley's _Object Modeling
and User Interface Design_ and written articles for _interactions_ plus
his regular column in the SIGCHI Bulletin. William manages, moderates or
hosts various lists on HCI and UCD, most notably CHI-WEB and UCD (see
http://www.syntagm.co.uk/design/disclists.htm). His most recent
user-centred design project, an automated camera tracker for the film
and television industry, won an Emmy award in August of last year.

What you will learn
- Basic theory of mental models and metaphor
- Developing usable systems from mental models
- Reverse engineering mental models

Directions
London Metropolitans Tower Hill Building (100 Minories) is close to
Tower Hill tube (District & Circle Line). From Tower Hill tube station
you come out of the station (making sure you use the 'proper' exit, and
not the access designated as 'in' only) and it is first left, a couple
of minutes walk. Map at:
http://www.londonmet.ac.uk/Demo_Shado/library//t11356_9.gif

One side of the building is directly opposite the Tower of London, and
the side on the adjoining corner is right opposite the Docklands Light
Railway Tower Gateway station. The room for the meeting is 224 on the
second floor.

When you arrive the bar in the refectory on the 1st floor should still
be open to buy a drink or coffee and so on

Local host
Jenny Le Peuple. We are grateful to Jenny for letting us hire a room at
London Metropolitan for this meeting.

Pub for post-meeting drink
The Chamberlain Hotel, is a couple of minutes walk a bit further down
Minories.

To register:
To reserve a place, please email: Martin Maguire at
mailto:[log in to unmask] Attendance is free to UPA members, GBP 10 for
non-members and 5 for students, payable at the door.

For more details about the UK UPA please go to:
http://www.ukuopa.org.uk/

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