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The contents of the latest issue of:

International Journal of E-Business Research (IJEBR)
Official Publication of the Information Resources Management Association
Volume 3, Issue 3, July-September 2007
Published: Quarterly in Print and Electronically
ISSN: 1548-1131 EISSN: 1548-114X
Published by IGI Publishing, Hershey, PA, USA

Editor-in-Chief: In Lee, Western Illinois University, USA

Guest Editors: Richard E. Potter and Aris Ouksel

Special Issue: Modern Models and Superior Strategies: Cases from the
Cutting Edge of E-Business


"Modern Models and Superior Strategies: Cases from the Cutting Edge of E-

Richard Potter, Guest Editor

Our first article approaches the topic with an emphasis on traditional
strategy theory. The second article expands our perspective by synthesizing
and leveraging two additional strategic frameworks applied to e-business
and the Internet: (1) the concept of strategic positioning and (2) the
resource-based view of the firm. The third article shifts toward an
emphasis on the development and competition among e-business models. The
article provides some lessons learned from the emergence of new music
industry business models and assesses how these might inform the rapidly
developing online video and television marketplace. The fourth article
shifts our perspective from macro to micro, with a detailed case study of
the evolution of e-business strategy of a single firm. The fifth article
offers a case study of the development and deployment of a B2C reverse
auction platform for service and handcraft ordering. The electronic
business model and the competitive strategy are analyzed, providing
evidence that the intermediation of handcraft and service orders are
suitable to form the basis of an e-marketplace. Our final article reports
on the development and use of a modern e-contract platform.

To read the preface, please consult this issue of IJEBR in your library.


"Strategic Maneuvering in Healthcare Technology Markets: The Case of Emdeon

Kirill M. Yurov, University of Illinois at Chicago, USA
Yuliya V. Yurova, University of Illinois at Chicago, USA
Richard E. Potter, University of Illinois at Chicago, USA

Healthcare technology markets have been recently identified as potential
investment targets. Having survived a major environmental shock, the bust, firms in the healthcare technology industry are presently
experiencing an impressive revenue growth. In this study, we investigate
the strategies of Emdeon Corporation, a healthcare technology firm whose e-
business model provides clues for achieving a sustained revenue growth and
profitability. We trace the current sustainability of Emdeon’s e-business
model to a related diversification strategy that the firm’s upper
management has pursued via mergers and acquisitions (M&As). We also address
the motivation behind current restructuring of Emdeon’s e-business model.
We argue that maturation of diversified e-business models leads to the
transformation of individual segments into  distinct entities focusing on
specific technology markets.

To obtain a copy of the entire article, click on the link below.


"Strategic Positioning and Resource-Based Thinking: Cutting Through the
Haze of
Punditry to Understand Factors Behind Sustainable, Successful Internet

John Gallaugher, Boston College, USA

This article synthesizes and leverages two strategic frameworks when
analyzing the true nature of strategy and the Internet: (1) the concept of
strategic positioning, and (2) the resource-based view of the firm. When
considered together, these approaches create a powerful tool for
understanding the factors determining the winners and losers among Internet
businesses. Several examples of the applied framework are demonstrated.
These frameworks also help challenge broken thought around many of the
postbubble assertions regarding strategy and the Internet. This analysis is
based on a series of case studies, with information drawn both from
secondary sources as well as over 60 field visits with senior managers at
technology firms in Seattle, Silicon Valley, and Tokyo conducted from 2005-

To obtain a copy of the entire article, click on the link below.


"What Has Been Learned from Emergent Music Business Models?"

Savvas Papagiannidis, Newcastle University, UK
Joanna Berry, Newcastle University, UK

The article investigates lessons learned from the emergence of new music
industry business models and assesses how these might inform the rapidly
developing online video and television marketplace. It describes the
background and traditionally prevailing business models for both content
processes, providing a context against which technologically mediated
changes can be understood. The practical effects of technological changes
are illustrated through a series of case studies, subsequent to which
alternative frameworks for music and video content online are proposed. The
initial results of these changes are thus demonstrated, and the article
identifies requirements for further research in this rapidly changing and
increasingly turbulent field of research.

To obtain a copy of the entire article, click on the link below.


"An Online Success Story: The Role of an Online Service in a Magazine
Publisher’s Business Model"

Olli Kuivalainen, Lappeenranta University of Technology, Finland
Hanna-Kaisa Ellonen, Lappeenranta University of Technology, Finland
Liisa-Maija Sainio, Lappeenranta University of Technology, Finland

The aim of this article is to provide a holistic exploration of the
development of the business model of a magazine Web site, and of the
factors behind its success. The discussion is based on an explorative case
study of a successful Finnish magazine publisher and its Web site. We use
triangulated data (interviews, observation, statistical data, customer
feedback, newspaper articles) to describe and analyze the development of
the Web site and the subsequent changes in the e-business model of the
magazine from the Web site foundation in 1998 to the situation in fall
2004. Our case illustrates that a magazine’s Web site is linked to all of
its functions (editorial, circulation, and advertising), and to the
business-model elements that are vital to its success. We suggest that the
discussion forums in question, one type of virtual community, benefited
from the positive feedback that resulted in positive network effects, and
led to the adoption of the service. Moreover, community activities have
enhanced customer loyalty and added a more lifelike dimension to the
magazine concept. As such, the Web site now complements rather than
substitutes the print magazine. Interestingly, although it does not
independently fulfill the requirements of a successful business model
(e.g., Magretta, 2002), it enhances the customer experience and adds new
dimensions to the magazine’s business model.

To obtain a copy of the entire article, click on the link below.


"Reverse Auctions in the Service Sector: The Case of"

Tobias Kollmann, University of Duisburg-Essen, Germany
Matthias Häsel, University of Duisburg-Essen, Germany is a German B2C platform for different kinds of service and
handcraft orders. Based on the concept of reverse auctions, demanders
compose descriptions of the required services to place orders on the
platform. The supplier bidding lowest at the end of the auction obtains the
right to carry out the order. Drawing upon and widely confirming existing
theories on e-marketplaces, this article examines the underlying electronic
business model and the competitive strategy of LetsWorkIt. The case
provides evidence that the reverse auction-based intermediation of
handcraft and service orders is suitable to form the basis of an e-
marketplace and points out that for such ventures a combination of public
relations, performance marketing, and cooperation represents an ideal
strategy to increase the number of demanders and suppliers. Moreover, the
case suggests that, depending on the business model, it may be feasible to
concentrate marketing activities on one of these two customer groups, since
LetsWorkIt has managed to achieve a significant number of successful, high-
quality auctions by primarily aligning its competitive strategy with the
demand side.

To obtain a copy of the entire article, click on the link below.


"From Operational Dashboards to E-Business: Multiagent Formulation of
Electronic Contracts"

Tagelsir Mohamed Gasmelseid, King Faisal University, Kingdom of Saudi Arabia

The unprecedented advancements witnessed in the field of information and
communication technology over the last couple of years are significantly
affecting the nature and magnitude of B2B interactions as well as their
operational effectiveness and efficiency. However, interaction and
contracting among global enterprises continued to be challenged by the
difference of laws, authentication requirements, and endorsement
constrains. With the rapidly increasing proliferation of mobile devices,
wireless communication systems, and advanced computer networking protocols,
the deployment of electronic contracting platforms and applications has
provided many opportunities to enterprises, dictated new axioms for doing
business, and gave rise to new paradigms. Together with the increasing
institutional transformations, technological advancements motivated
businesses to engage in an interactive process of contract formulation and

To obtain a copy of the entire article, click on the link below.

For full copies of the above articles, check for this issue of the
International Journal of E-Business Research (IJEBR) in your institution's
library. If your library is not currently subscribed to this journal,
please recommend an IJEBR subscription to your librarian.


Mission of IJEBR:

The primary objective of the International Journal of E-Business Research
(IJEBR) is to provide an international forum for researchers and
practitioners to advance the knowledge and practice of all facets of
electronic business. Emerging e-business theories, architectures, and
technologies are emphasized to stimulate and disseminate cutting-edge
information into research and business communities in a timely fashion. The
secondary objective of this journal is to develop a comprehensive framework
of e-business by taking a multidisciplinary approach to understanding e-
business and its implications on businesses and economies. This journal
serves as an integrated e-business knowledge base for those who are
interested in contributing to the advancement of e-business theory and
practice through a variety of research methods including theoretical,
experimental, case, and survey research methods.

Coverage of IJEBR:

Applications of new technologies to e-business
Collaborative commerce
Consumer behavior
Developing and managing middleware to support e-business
Digital libraries
E-business models and architectures
E-business process modeling and simulation studies
E-business systems integration
E-business standardizations
E-business technology investment strategies
Economics of e-business
Electronic markets and infrastructures
Electronic supply chain management and the
Internet-based electronic data interchange
E-procurement methods
Evaluation methodologies for e-business systems
Global e-business
Intelligent agent technologies and their impacts
Mobile commerce
Social networking
Trends in e-business models and technologies
Trust, security, and privacy of e-business transactions and information
Valuing e-business assets
Web advertising
Web-based languages, application development methodologies, and tools
Web personalization and mass customization technologies
Web Services-based E-Business systems
Web 2.0
and other related issues that will contribute to the advancement of e-
business research.

Interested authors should consult the Journal's manuscript submission
guidelines at

All inquiries and submissions should be sent to:
Editor-in-Chief: Dr. In Lee at <mailto:[log in to unmask]>

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