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Subject:
From:
Naomi Russi <[log in to unmask]>
Reply To:
Naomi Russi <[log in to unmask]>
Date:
Mon, 22 Jul 2002 09:33:03 -0500
Content-Type:
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FOR SIGCHI:

Cooper Interaction Design, Silicon Valley's leading strategic design
firm for software products and online services, is announcing today
the expansion of its very popular "Cooper U Interaction Design
Practicum" training courses to include classes through September,
October and November. Now, the same high performance design
methodology previously offered only to internal teams at leading
companies such as Microsoft, Abbott Labs and SAP will be available to
a larger audience of professionals including product planners,
developers, marketers, usability specialists and design practitioners.

Entire media alert is posted below including class size, courses,
seat availability and contact information as your readers might be
interested in signing up.

If you have any questions or would like more information on classes
or Cooper Interaction Design, please don't hesitate to contact me.

With kind regards,
Naomi Russi
_______________
PALO ALTO, Calif., July 8, 2002 - Cooper Interaction Design, Silicon
Valley's leading strategic design firm for software products and
online services, today announced the expansion of its very popular
"Cooper U Interaction Design Practicum" training courses to include
classes through September, October and November. Now, the same high
performance design methodology previously offered only to internal
teams at leading companies such as Microsoft, Abbott Labs and SAP
will be available to a larger audience of professionals including
product planners, developers, marketers, usability specialists and
design practitioners.

Cooper training enables developers to create design blueprints that
accelerate a product's time to market while reducing the risk of
creating products that frustrate customers. Cooper U graduates have a
proven track record of helping their firms integrate and deploy these
new methods to humanize technology with winning designs. By enhancing
their skills with Cooper's years of expertise, product managers and
creators gain a new set of skills that can be used to simultaneously
streamline the development process and improve its outcome.

Classes are limited to 16 participants per practicum, and are filling quickly.

Who:    Cooper, Silicon Valley's leading strategic design firm for
software products and online services founded by Alan Cooper, creator
of the Visual Basic programming language and  best-selling author of
two books on practical design principles.

What:   Additional training classes added to "Cooper U" Interaction
Design Practicum

When:   July classes are now full; seats are still available for
September, October and November.  See http://www.cooper.com/cooperu
for specific date information.

Location:       Cooper's Palo Alto offices: 2345 Yale Street, Palo
Alto, CA 94306

Contact:        For more information about these courses please
contact Maurice Okawaki, at [log in to unmask] or
http://www.cooper.com/cooperu.

Cooper: Cooper is the strategic design firm of choice for software
executives and product managers throughout the world. Cooper's
proprietary Goal-Directed design method provides clients with an
insightful understanding of their users and a practical blueprint for
a superior product. Cooper has designed a wide range of products
ranging from clean, simple kiosk systems to complex scientific
applications, controls for consumer-oriented computer peripherals,
conceptual designs for entire product lines, eCommerce and eBrokerage
sites. Cooper's client list includes many industry leaders, large and
small, such as Fujitsu, HP, Informatica, Logitech, SAP, Charles
Schwab, St. Jude Medical and Varian. Cooper's clients benefit from
reduced uncertainty and risk, shortened development cycles, faster
time to market, lower support costs, and wildly loyal customers. More
information is available at www.cooper.com.

Quotes:   "Finally! The right way to approach software development."
Curtis Kelly, Applications Development Team Lead, Software R&D, AMD

"Design is possible! This course taught me both why and how to design
user interface." Jan Rojcek, Sun Microsystems

"Integrates hands-on examples with methodology. Learning by doing!
The instructors were clear, concise, patient, and thorough." Richard
Law, Information Architect/Interaction Designer, Cisco Systems

"I learned some great techniques to more effectively communicate with
the product team. These techniques will help me get involved earlier
in the process so I can really make a contribution." Lisa Baker,
Human Factors Specialist, Intel

"By training our team members with Cooper's powerful techniques,
we've taken quality product development beyond simply satisfying
customers' requests, and now have a design process that ensures we
deliver innovative solutions to empower the end user. I recommend the
Cooper training to anyone involved in the process, whether engineer,
product manager or design professional." Johanna Haley, Product
Manager, SAP
--
****************************************
Naomi Russi, APR
Bairey & Bedford Public Relations, LLC (b2pr)
Tel: (843) 225-7026
eFax: (413) 473-3505
[log in to unmask]

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