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"ACM SIGCHI Resources (Open Discussion)" <[log in to unmask]>
Subject:
From:
Pamela Ellis <[log in to unmask]>
Date:
Mon, 12 Mar 2001 12:27:54 -0800
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Pamela Ellis <[log in to unmask]>
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Inverse Ratio is offering a two-day customer experience bootcamp featuring
real-world insights on how to build innovative and relevant interactive
applications. Inverse Ratio helps clients like Citibank, Reader's Digest,
and the USDA increase ROI on websites by looking at what customers actually
do.

For more details and to sign up online, go to
http://www.inverseratio.com/workshops.html

---------------------------------------

Customer Experience Bootcamp
April 4 & 5, 2002

-User-centered design process and project management basics like team
development, risk management, schedules, deadlines, deliverables.
-Aligning business goals and customer goals.
-Competitive benchmarking (or do your competitors know your customers
better?).
-Identifying key metrics.
-Beyond ROI, or how to turn customer learning into ongoing revenue streams.

Day Two
-Designing and documenting the killer customer experience.
-What information architecture is and how it can help.
-Branding online and why it's different.
-Practical techniques for learning about your customers.
-What Jakob Neilsen never told you about usability testing (plus everything
you need to know).
-The promise and pitfalls of online measurement and tracking tools.

-----------------------------------------

Location:
Historic Irvington, NY
An easy 30-minute ride from NYC

Contact:
Pamela Ellis
914-674-4411 (phone)
914-674-4554 (fax)
[log in to unmask]

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