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"ACM SIGCHI General Interest Announcements (Mailing List)" <[log in to unmask]>
Mon, 9 Aug 2004 13:29:06 -0700
Pabini Gabriel-Petit <[log in to unmask]>
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Pabini Gabriel-Petit <[log in to unmask]>
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Interaction Design Group Launches Web Site

For Immediate Release

August 9, 2004 ::: The Interaction Design Group (IxDG) today launched its
Web site at, to serve the needs of the international community
of practitioners, teachers, and students of interaction design.

The Interaction Design Group Web site will provide resources for both people
and organizations who want to learn more about and advance the practice of
interaction design. Steering Committee member Joshua Seiden said, "I'm
thrilled to see the community that has come together around this idea.
People are really eager to learn more about interaction design."

The site currently provides news and other information about the Interaction
Design Group, as well as information about IxD Discussion, the mailing list
that IxDG hosts. "This is just the beginning. It will be great to create a
watering hole for the interaction design community," said Steering Committee
member David Heller. In the future, the site will serve the needs of
interaction designers by
  a.. providing tools and a resource library
  b.. disseminating information about interaction design standards,
guidelines, patterns, and best practices
  c.. assisting interaction designers in obtaining employment through a Jobs
Board and Consultants Directory
  d.. providing a forum for the discussion of interaction design
Managing Editor Pabini Gabriel-Petit said, "It's our goal to create the most
comprehensive interaction design information resource on the Web."

About Interaction Design

Interaction design (IxD) is the professional discipline that defines how
interactive products communicate their functionality to users and how users
can interact with them. Good interaction design makes products ranging from
computer software to microwave ovens to cars more useful and usable. In
today's world of ubiquitous technology, practitioners of interaction design
play an increasingly important role in the design of successful products.
Through good interaction design, companies can increase their revenues,
reduce their development costs, and satisfy the needs of their users.

About the Interaction Design Group

The Interaction Design Group (IxDG) is a new association that serves the
needs of the international community of practitioners, teachers, and
students of interaction design. Its mission includes
  a.. evangelism--promoting awareness of the discipline, craft, and value of
interaction design among businesses, academia, consumers, and colleagues
  b.. innovation--advancing the discipline of interaction design
  c.. professionalism--encouraging high standards of practice among
interaction designers
  d.. education--establishing standards for academic programs in interaction
  e.. community building--developing a close-knit community of interaction
design professionals
In August 2003, Rick Cecil, David Heller, Challis Hodge, and Jim Jarrett
founded the Interaction Design Group in response to calls by Bruce "Tog"
Tognazzini and Challis Hodge for the interaction design community to create
a professional association to address the challenges that interaction
designers face in their professional lives. The IxDG Advisory Board
currently includes the following luminaries from both the interaction design
community and the broader user experience design community: Alan Cooper, Kim
Goodwin, Challis Hodge, Henrik Olsen, Robert Reimann, Louis Rosenfeld, and
Nathan Shedroff. Steering Committee members Rick Cecil, David Heller, Carrie
Ritch, and Joshua Seiden are guiding IxDG through its early days.

IxDG hosts IxD Discussion, a mailing list that provides an international
forum for the discussion of interaction design and currently has about 900
subscribers worldwide. Its subscribers include practitioners, educators, and
authors in the field of interaction design, as well as students and others
who are interested in the discipline of interaction design.

For more information about the Interaction Design Group or interaction
design, go to or contact the IxDG public relations manager.