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Birgit Lugrin <[log in to unmask]>
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Birgit Lugrin <[log in to unmask]>
Mon, 28 Sep 2020 13:03:48 +0200
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Persuasive 2021: The 16th International Conference on Persuasive 
Technology 2021
Bournemouth, United Kingdom, 12-14 April 2021
Conference Website:

COVID-19 Note
Should PT2021 be organised as a virtual event, registration fees will be 
significantly reduced. Fees will be mainly to cover proceedings, 
technical and organisational support, and online hosting. Remote 
presentations will be available if the event is organised as a blended one.
In any case, accepted regular papers (full and short) will be published 
in the conference proceedings by Springer LNCS.

In a world in which technology is increasingly present in people’s 
lives, and changing human behavior and attitudes is often the key to 
solving many societal and personal problems, studying how technology 
might be used to influence humans (in their behavior, attitudes and 
information processing), is paramount.
Persuasive technology is a vibrant interdisciplinary research field, 
focusing on the design, development and evaluation of technologies aimed 
at influencing people’s attitudes and/or behaviors through informed 
persuasion, but not through coercion or deception. The research 
community aims at enriching people’s lives in various domains such as 
health, sustainability, education and well-being, by supporting the 
setting and achieving of goals they set for themselves, and thus change 
their behaviors.

The 2021 conference will be hosted by Bournemouth University in the UK. 
The previous versions of conferences have been successfully organised in 
Aalborg (2020, online due to COVID-19), Limassol (2019), Waterloo 
(2018), Amsterdam (2017), Salzburg (2016), Chicago, Padua, Sydney, 
Linköping,  Columbus, Copenhagen,  Claremont,  Oulu, and Stanford 
Eindhoven. The conference series seeks to bring together researchers and 
practitioners from industry and academia working with various topics of 
persuasive technology.

The authors of full and short papers need to specify the primary 
contribution type of the submitted manuscript in one of the following 
•    Technical papers that introduce novel persuasive technology 
approaches and solutions alongside evidence of their potential
•    Empirical studies which seek to provide evidence and explanation of 
methods, principles and theories in persuasive systems
•    Conceptual-theoretical papers which primarily seek to contribute to 
the general understanding of the field’s core themes and specificities
•    Other papers, e.g. literature reviews or experience reports.

The scope of the conference includes (but is not limited to) the 
following topics:
•    Persuasive systems’ design
•    Behavior change support systems
•    Interaction with persuasive systems, interfaces, visualisation
•    Interactive agents in persuasive systems
•    AI for persuasive technology
•    Tailored, personalised and proactive persuasion
•    Gamification for persuasion
•    Evaluation and validation of persuasive applications
•    Software architectures and technical infrastructures for persuasive 
•    Smart environments, e.g. IoT, and persuasion
•    Digital Marketing, eCommerce, eTourism and SMART ecosystems
•    Cognition, attention and persuasive technology
•    Application domains for persuasive technologies such as safety, 
healthy living, sustainable behaviors, learning and training, marketing 
and commerce, work environments, organisations
•    Positive technology
•    Humanising and/or de-humanising effects of persuasive technology
•    Values and ethics in persuasive technology
•    Privacy, perceived security and trust in persuasive technology
•    Resilience and counter-persuasion

This special track encourages contributions investigating persuasion in 
the field of education. The track has two strands:
–    Educating persuasion and persuasive technology. We are interested 
in teaching and learning approaches as well as recommendation for 
curricula development around the topic. Contributions include but not 
limited to the content to teach (underpinnings, theories, models, 
approaches and case studies) and teaching and learning methods (delivery 
methods, assessment and feedback).
–    Using persuasion and persuasive technology in education. Besides 
grasping and mastering skills and knowledge, we aim to foster the 
attitude, behavior and confidence to practice and apply it.  We are 
interested in the use of classic and novel approaches to motivating 
educators and learners, and this includes engagement and attendances, 
performance, personalised learning, creativity and exploration, peer 
support and mastering soft-skills.

This special track aims at bringing the related areas of Affective 
Computing and Persuasive Technology closer together and encourages 
submissions of research systems that use affect to persuade users in 
attitude or behavior change. Persuasive Affective Technologies can be 
approached from two angles:
–    Systems that detect and interpret human affect to help users 
archive their goals in persuasive systems.
–    Systems that generate and display multimodal affect, for example 
with virtual agents or social robots, to scaffold interaction with 
persuasive systems.
This special track particularly welcomes papers from the category 
“technical papers”, but is not limited to it. Selected best papers will 
be invited to submit an extended version of their contribution to a 
special issue or fast track for the renowned Journal IEEE Transactions 
on Affective Computing (

Digital Marketing, eCommerce, eTourism and SMART ecosystems Track
This special track aims to connect all aspects of digital marketing and 
eCommerce  with persuasive systems, including Search marketing, 
remarketing, eStrategy, eCommerce, eBranding, Social media marketing, 
organic and paid search [SEO/SEM/PPC], as well as data analytics & 
reporting including tracking, automation, personalization, segmentation, 
The track will explore smart persuasive technologies and agility, 
developing real time solutions within the SMART ecosystem. It will 
explore persuasive applications and Internet of Things infrastructures 
towards revolutioning smart environments and ecosystems.
This special track particularly welcomes eTourism and eHospitality 
papers with clear link to persuasive technology. Selected best papers 
will be invited to submit an extended version of their contribution to a 
fast track for the most established tourism Journal Tourism Review 
( now in its 75th volume.

This format is suitable for original research, which is completed work 
at the time of submission and, regardless of the length of the paper, is 
a self-sufficient scientific contribution. Papers can be full papers (12 
pages, excluding references) or short papers (6 pages, excluding 
references) in Springer LNCS format, and describe work not presented, 
published or simultaneously submitted elsewhere. Accepted papers will be 
included in the conference proceedings and be devoted a timeslot for 
oral presentation.
Submitted papers must be classified by the authors as either technical, 
empirical, conceptual-theoretical or others for its main contribution, 
and will be reviewed in the light of this.

This format is suitable for descriptions of smaller studies, project 
outlines, or work-in-progress.
Authors should submit a 2-page abstract in Springer LNCS format. 
Accepted posters will be included in the adjunct conference proceedings 
(CEUR Workshop Proceedings). Posters will be displayed and presented 
during a dedicated session of the conference.

The Doctoral Consortium is a special session of the conference where PhD 
students can receive advice in a constructive atmosphere. Students 
present and discuss their research with other PhD students and a panel 
of established researchers in the area of persuasive technology. 
Students interested in participating in the Doctoral Consortium should 
submit a 4-page abstract in Springer LNCS format describing their 
research question, its position with respect to state of the art, their 
research plans and methodology, ideas, and results achieved so far. 
Accepted abstracts will be included in the adjunct conference 
proceedings (CEUR Workshop Proceedings) unless opted out by the student).

If you want to demonstrate a piece of persuasive technology during the 
demo session so that attendees can try and interact with it, please 
submit a 2-page description in Springer LNCS format, including the 
description of the system and its purpose, its status of implementation 
and deployment, contents of the demo to be shown at the conference, and 
equipment. If you want to show a commercial product, then you might be 
asked to pay an exhibition fee. Accepted abstracts will be included in 
the adjunct conference proceedings (CEUR Workshop Proceedings).

Workshops are meant to gather a number of people to work interactively 
on an emerging topic and exchange ideas. Tutorials are intended to help 
people attending the conference organise a related scientific meeting on 
a specific topic or instruct on a specific practice. Approved workshops 
and tutorials will be announced on the conference website. Tutorials and 
workshops will take place during a half- or full-day session before the 
conference. If you want to organise a workshop, please submit a proposal 
as a maximum 4-page description in Springer LNCS format, including a 
description of the topic, motivation, organisation, expected outcome, 
and supporting materials. Workshop and tutorial descriptions will be 
included in the adjunct conference proceedings (CEUR Workshop Proceedings).

-    Please consult Springer’s authors’ guidelines when preparing your 
-    Make sure to use the Springer LNCS proceedings template, either for 
LaTeX or for Word, when preparing your paper.
-    Remember the page limit for each type of submission
-    Remember that your paper must be anonymised as we implement a 
double-blind review process. That means removing author names, emails 
and affiliations and avoiding any explicit reference to the authors' 
identity in the paper.

We look forward to receiving your submission! Please use this link for 
your submission
###### ######

Accepted regular and special track papers (full and short) will be 
published by Springer in a volume of the Lecture Notes in Computer 
Science series ( Workshop and demo descriptions, 
abstracts from posters, and doctoral consortium abstracts will be 
published as an adjunct proceedings volume with an ISBN (CEUR Workshop 

Regular papers submissions:
Submission deadline: November 26, 2020
Decision notification: January 14, 2021
Final versions due: January 24, 2021
Workshop and tutorial proposals:
Submission deadline: December 07, 2020
Notification deadline: December 21, 2020
Poster, technical demonstration and doctoral consortium submission:
Submission deadline: February 07, 2021
Decision notification: February 25, 2021
Camera-ready: March 4, 2021

General Chair
-    Fred Charles, Bournemouth University, UK
Program Chairs
-    Raian Ali, Hamad Bin Khalifa University, Qatar
-    Birgit Lugrin – University of Wuerzburg, Germany
Doctoral Consortium Chairs
-    Jaap Haam, Eindhoven University of Technology, the Netherlands
-    Keith Phalp, Bournemouth University, UK
-    Harri Oinas-Kukkonen, Oulu University, Finland
Workshops and Tutorial Chairs
-    Nilufar Baghaei, Massey University, New Zealand
-    Charlie Hargood, Bournemouth University, UK
Technical Demonstration Chairs
-    Christos Gatzidis, Bournemouth University, UK
Persuasion and Education Track
-    Dena Al-Thani, Hamad Bin Khalifa University, Qatar
-    Harri Oinas-Kukkonen, Oulu University, Finland
Persuasive Affective Technology Track
-    Dirk Heylen, University of Twente, Netherlands
-    Iolanda     Leite, Royal Institute of Technology (KTH), Sweden
Digital Marketing, eCommerce, eTourism and SMART ecosystems Track
-    Dimitrios Buhalis, Bournemouth University, UK
-    Ioannis Assiouras, ESDES, Lyon Catholic University, France
-    Elvira Bolat, Bournemouth University, UK
Local Arrangement Chair
-    Sarah Hodge, Bournemouth University, UK
-    Dimitrios Buhalis, Bournemouth University, UK
Web, Publicity and Proceedings Chair
-    Vedad Hulusic, Bournemouth University, UK

First name    Last name        Organization
Dena        Al-Thani        Hamad Bin Khalifa University
Raian        Ali                Hamad Bin Khalifa University, Qatar
Mohamed Basel    Almourad    Zayed University
Amen        Alrobai            King Abdulaziz University
Luisa        Andreu Simó        University of Valencia
Emily        Arden-Close        Bournemouth University
Ioannis        Assiouras        ESDES Business School of UCLy
Rodolfo        Baggio            Bocconi University
Nilufar        Baghaei            Massey University
Robbert Jan    Beun            Utrecht University
Tom            Blount            University of Southampton
Jennifer    Boger            University of Waterloo
Elvira        Bolat            Bournemouth University
Anne-Gwenn    Bosser            École Nationale d’Ingénieurs de Brest
Dimitrios    Buhalis            Bournemouth University
Sandra        Burri Gram-Hansen    Aalborg University
Fred        Charles            Bournemouth University
Luca        Chittaro        HCI Lab, University of Udine
Jacqueline    Corbett            Laval University
Fabiano        Dalpiaz            Utrecht University
Janet        Davis            Whitman College
Boris        De Ruyter        Philips Research
Peter        De Vries        University of Twente
Patrick        Gebhard            DFKI GmbH
Jaap        Ham                Eindhoven University of Technology
Dirk        Heylen            University of Twente
Stephen        Intille            Northeastern University
M Sriram    Iyengar            Texas A &M University Health Science Center
Kirsikka    Kaipainen        Tampere University
Maurits        Kaptein            Eindhoven University of Technology
Pasi        Karppinen        University of Oulu
Randy        Klaassen        University of Twente
Nikolaos    Korfiatis        University of East Anglia
Theodoros    Kostoulas        Bournemouth University
Sitwat        Langrial        Namal Institute Pakistan
Iolanda        Leite            KTH Royal Institute of Technology
Gale        Lucas            ICT, USC
Birgit        Lugrin            Wuerzburg University
Tom            MacTavish        IIT Institute of Design
Panos        Markopoulos        Eindhoven University of Technology
Farhad        Mehdipour        Massey University
Alexander    Meschtscherjakov    University of Salzburg
Cees        Midden            Eindhoven University of Technology
David        Millard            University of Southampton
Alexandra    Millonig        Vienna University of Technology
Harri        Oinas-Kukkonen    University of Oulu
Rita        Orji            Dalhousie University, Canada
Keith        Phalp            Bournemouth University
Astrid        Rosenthal-von der Pütten    RWTH Aachen University
Peter        Ruijten            Eindhoven University of Technology
Jacqui        Taylor-Jackson    Western Sydney University
Piiastiina    Tikka            University of Oulu
Manfred        Tscheligi        University of Salzburg
Julita        Vassileva        University of Saskatchewan
Katerina    Volchek            Deggendorf Institute of Technology
Nigel        Williams        Bournemouth University
Khin Than    Win                University of Wollongong
Guandong    Xu                University of Technology, Sydney
Lisette        van Gemert-Pijnen    University of Twente

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