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Huatong Sun <[log in to unmask]>
Reply To:
Huatong Sun <[log in to unmask]>
Tue, 4 Feb 2020 09:43:26 -0800
text/plain (63 lines)

I’m please to announce that my new book with Oxford University Press is
recently released:

Global Social Media Design
Bridging Differences Across Cultures
288 Pages
ISBN: 9780190845582
Human Technology Interaction Series


Social media users fracture into tribes, but social media ecosystems are
globally interconnected technically, socially, culturally, and
economically. At the crossroads, Sun presents theory, method, and case
studies to uncover the global interconnectedness of social media design and
to bridge differences. She articulates a critical design framework with
design tools to redress asymmetrical relations in everyday practice, and
provides three cross-cultural social media design and use cases: Facebook
Japan, Weibo, and global competition of WhatsApp, WeChat, LINE, and
KakaoTalk. She calls to reshape the crossroads into a design square where
differences are nourished as resources, where diverse discourses interact
for innovation, and where alternative epistemes thrive.

   - Presents a practice-theoretic design framework to approach cultural
   differences from the Global South vantage
   - Uncovers the global interconnectedness of social media design and
   reorients universal design standards
   - Provides three provocative accounts of non-Western social media design
   and use on a global cultural circuit
   - Offer innovative design tools of sensitizing concepts and sensitizing
   relations to redress asymmetrical relations in everyday practice

I hope it's of interest to some of you. Happy to provide a sample chapter.

Save 30% with promo code ASPROMP8 on



Huatong (Hannah) Sun, Ph.D.
Associate Professor, Digital Media & Global Design
School of Interdisciplinary Arts & Sciences
Global Innovation and Design Lab
University of Washington Tacoma

OUP Author: Global Social Media Design
(2020) & Cross-Cultural Technology Design

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